Nitya Arora founded Valliyan at just 21—one of the country’s pioneering concept jewelry brands. Over the past decade, she has been a key figure in the homegrown brand revolution. While Valliyan remains central to her work, Nitya’s talents span curation, styling, and creative direction across the fashion and beauty industries. In this episode, we explore her journey, industry insights, and the significant milestones of 2024, including a stunning Lakme Fashion Week presentation and a new store in Kala Ghoda, Mumbai.

What We Discuss:

• 00:00 Intro 
• 01:40 The New Valliyan Speakeasy 
• 03:18 Valliyan Show at Lakme Fashion Week 
• 05:39 Relevance of Fashion Shows Today 
• 09:21 Starting a Brand at 21 and Finding Early Success
• 14:00 Managing Valliyan While Studying at Parsons 
• 16:10 The Growth of Fashion Jewellery as a Segment in India 
• 17:00 How Nitya’s Punjabi Heritage has Inspired the Brand 
• 20:46 On Valliyan’s Sustainable Collection that was ahead of its Time 
• 24:49 Valliyan’s Take on India’s Homegrown Label Industry
• 33:12 The Importance of Building A Personal Brand for a Founder
• 37:21 Know the Founder 

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