Amidst the bustling industrial lanes of Delhi’s Okhla neighbourhood, a narrow stairway leads underground to BASEMENT, the first retail and concept store of pret label 11.11/eleven eleven. Founded by Shani Himanshu and Mia Morikawa, the store is almost like a hidden atelier, tucked beneath the label’s own workshop. And even though one might expect a certain rushed or industrious atmosphere—considering the location — the store envelopes with a rather calm and gentle energy.Whether it's the floor plan the carefully picked decor items, or seatings made with 11.11/eleven eleven’s signature indigo patchwork design from reclaimed fabric scraps, every element at BASEMENT is meant to offer an immersive context to what the label stands for and the journey of its products. One of the very first objects that draw attention at the store is a brass indigo vat—a vessel/container used for dyeing fabrics— doubling as both a decor piece and an invitation for visitors to experience the indigo dyeing process firsthand. Arc-shaped racks and shelves showcase 11.11/eleven eleven’s signature and experimental pieces, featuring iterations of traditional crafts like Bandhani and Kantha. What truly sets BASEMENT apart, however, is its intent beyond retail: to immerse visitors in the very essence of what 11.11 is celebrated for—rich textiles and the exceptional craftsmanship that goes behind each piece. 11.11/eleven’s design language seeps in through the store’s interior, mirroring the spirit of a dyeing workshop through swathes and panels of naturally dyed fabric, suspended throughout the space. Most notably, the label’s circular fashion values is commemorated through a circular layout of the store. For those who take a keen interest in the inner workings of Indian textiles and crafts, BASEMENT is one of the stores that offer a holistic experience, highlighting their cultural significance and enduring role in the country’s heritage.