Doki Doki
Mumbai
Hidden away in the busy by-lanes of Ballard Estate in south Mumbai, Doki Doki is a newly opened boutique store offering visitors an architectural interlude while browsing through the latest fashion. Situated in an abandoned ice warehouse, the store’s interiors are designed to be much more than just a space for clothing – a story taking the shopper through a medley of colour and architectural prowess. The entrance wall is decked in a three-toned striped mural whereas the store maintains a minimalistic aesthetic defined by stark white walls and pale grey flooring. The serene ambiance is abruptly interrupted by bold red chairs and shelves with sharp angles and continuous lines of bright blue metal pipes gracefully meandering throughout the space, a beautiful juxtaposition of minimalist neutrality and bold pops of colours indulges visitors in a unique sensorial experience. One of the only stores in Mumbai to exclusively showcase western apparel by Indian designers, Doki Doki offers visitors a place to interact with upcoming and established homegrown fashion labels like Fool Dost, Kilchu, Polite Society, Doh Tak Keh, Soquod, AKHL Studio among others. Fresh and off-beat, place this creative store on your explore list for a geometric savoir faire.
Address: 7, Calicut Road, Ballard Estate, Fort, Mumbai 400001