Rooshad Shroff
The celebrated architect, whose artistic attempt to revive traditional crafts is taking Indian design to global heights
Rooshad Shroff is a Mumbai-based architect whose unwavering focus on craftsmanship and high-end luxury is leading the charge in redefining Indian design on a global scale. His works segue from understated interiors and architecture design for palatial villas and boutique spaces to whimsical window displays and installations for the luxury empire Hérmes. Carving a niche for himself, Rooshad’s works attempt to revive the traditional craft techniques of India. To achieve this, his studio invests significant time and effort in researching centuries-old crafts and working closely with artisans from Jaipur for marble carving, New Delhi for woodwork, and Mumbai and Lucknow for embroidery. These elements are then underscored by Rooshad’s innovation to imbue a contemporary relevance that meets international standards. An award-winning name and a recurring placeholder on Architectural Digest India’s AD50 and AD100 lists - Shroff’s works span the country and the urban landscapes of London, Bangkok, and Abu Dhabi. They also make frequent features in publications like Vogue India, Elle Decor UK, Architectural Digest, Good Homes, and more. A few of his recently appreciated works include co-designing ‘India in Fashion’, a cultural exhibition celebrating Indian artisans and designers, and Jaipur Modern, a revered design and craft boutique in India. In addition to his designs, Shroff also leverages his position to support educational initiatives for underprivileged youngsters.