Nestled in the heart of Jaipur that becomes an unwinding maze for its varied travelers, Mani Mahal houses one of the trendiest concept stores in town - Parampara Jaipur. The brainchild of Columbian designer Virginia Borroro De Catsro, it seeks to create fresh folklore and new traditions in collaboration with India’s revered craftsmanship. Brewing a contemporary India amidst the heritage landmark, Parampara Jaipur’s facade is of an unmissable striking green drawing the visitors into a deluxe interior. It is carefully spaced for its brimming and enchanting finds from home-grown and international brands–while housing Virginia’s own design label, De Castro. One can hardly resist stepping in for curated sections that give way to classy yet playful apparel, footwear, bags, and other accessories from a plethora of brands. De-Castro itself offers breezy silhouettes in vivacious Ikat and embroidery patterns, translated for the contemporary taste. And while there are plentiful finds to indulge in, the store is peppered with clean and crisp interiors that invite movement and exploration to an abundance of Parampara Jaipur’s offerings.