Dwelling in Jaipur's historic City Palace, the PDKF store provides the ideal opportunity for visiting tourists to take home a piece of the city with them. Established in 2021, by founders Princess Gauravi Kumari and Claire Deroo, the store became a physical extension of their love affair with the craftsmanship of Rajasthani women. Spacious flooring offers ample room for visitors to browse through a wide range of trendy clothing and accessories. To indulge in urban aesthetics, there is an assortment of slogan t-shirts and sweatshirts alongside vibrant patchwork bottoms and jackets. While delicate sarees can be picked for a long-lasting memoir, chic hairbands, and other accessories pose as ideal gifts for friends and family. At PDKF, the palace’s grand heritage is retained in arched doorways and marble flooring. Hints of the brand’s signature pastel hues run across the white-washed walls and pose a contemporary and tonal symmetry alongside the vivid crafts of Rajasthan. With Jaipur being one of the top travel destinations for natives and foreigners, the PDKF concept store poses a great opportunity to showcase the work of talented women in Rajasthan to a domestic and global audience.