As you step into the Jodi Life’s Mumbai store in the eclectic and artsy district of Kala Ghoda, you are transported to the brand’s maximalist world with a mix of quirky prints and bold colours. The store’s bold entrance immediately grabs your attention – a leafy green wall decked with the brand’s signature prints – and offers you a glimpse into their printed grandeur. As you step inside, the store’s pristine white walls and floors merged with its clean and minimal aesthetic serve as a blank canvas and allow the vibrant clothes to take centre stage. A large colourful curtain with figurines adorning the brand’s iconic apparel encloses the changing room while the white ceilings are speckled with their hand-block prints. The store's interiors are inspired by the Bhunga traditional mud houses seen in the desert areas of Kutch, Gujarat. Founded by Gauri Verma and Karuna Laungani in 2014, the Jodi Life is a homegrown brand highlighting India’s rich handicraft through their eccentric prints that are inspired by travel and culture. The brand offers an array of products across apparel, jewellery, home décor and accessories, all decked in their maximalist prints and playful colours. Keeping sustainability at their core, the brand works with earth-friendly fabrics like cotton, linen and khadi and all their apparel is hand-dyed and hand-block-printed by local artisans and small-scale manufacturers in Jaipur. A modern take on Indian handicrafts with contemporary aesthetics, drop by the Jodi store for some fun with prints.