Though luxury has long held association with muted tones and streamlined shapes, Aishr’s designs are signalling a shift in perception. In their collection, well-tailored silhouettes get a facelift; driven primarily by a riotous fusion of colours and vibrant handpainted illustrations - which in simple terms are a more accessible form of elegance.

Helmed by self-taught artist and designer, Aishwarya Ravichandran, Aishr is an artistic luxury wear label. The genesis of Aishr involves merging art and fashion, however it takes a detour from representing wearable art as couture pieces. Instead, they are accommodated into silhouettes that you can carry effortlessly everywhere - such as relaxed shirts, everyday t-shirts and bottoms. In their artistic make, these shapes make for classic additions that you can waft around in or whip up a stylish look with. 

Aishr is founder-driven at its core, with Ravichandran’s artistic prowess resonating throughout the brand’s footing. Each collection invites you to discover something unique and new every time as the label explores a plethora of themes - from the jungle’s residents to zodiac signs translated into boisterous motifs on boxy shirts,  indigenous floras from Southern India interpreted into playful patterns for sheer dresses and pants sets to everyday pieces that draw attention to how we treat trash in our country - each release presents a distinct experience. And just like their eclectic collection, Aishr also extends its creative scope across various categories - a domain that other designers have not previously explored. The founder’s artworks are translated into therapeutic colouring books and fun jigsaw puzzles that also make for great wall decors. On the other end is jewellery that summons a statement look, home decor items for those looking to own an Aishr original but at an affordable price point and more.