Artchives is elevating wardrobes and homes with a celebration of India’s rich heritage
Numerous homegrown labels in India are reimaging the country’s heritage in the most innovative ways. Among these is Artchives, a label that cleverly blends Western designs with an Indian spirit and aesthetics. Renowned for its signature tote bags featuring the phrase ‘I Dream in India’, this artisanal luxury label has captured the attention of fashion enthusiasts and globetrotters equally. In their creations, Artchives puts the archival memories of history and art at the forefront, strongly driven by storytelling. Infused with a touch of whimsy and eye-catching hues they reflect modern tastes and are yet timeless picks.
Helmed by husband-wife duo Gaurav and Prathima Bhatia, Artchives spans fashion, home and accessories expressed in the form of prints, understated embroidery and a unique play on colours. Apart from their canvas totes, The label’s range spans an exquisite range of shawls and stoles, statement kaftans, and elegant home decor pieces. These reminisce India’s wild gardens, the Pietra Dura work brought to the country in the 17th century, architectural domes and more.
What Artchives has accomplished through their products extends to a detailed and more profound portrayal of India within their website blogs and social media posts - this time doused with soul-stirring words instead of prints and patterns. They transport you to an entirely different experiential realm of India— one we have always known and lived through but seldom acknowledged. They immerse you into the enchanting valleys of Kashmir, the untold stories from the Jaipur Royals and the historic city itself, the azure of the majestic oceans that stroke the Indian coastal lines, or perhaps even a love letter to the cherished memories with your grandmother. Merely engaging with Artchives’ website could feel like embarking on a virtual tour of the Indian subcontinent, allowing you to explore its essence without stepping out of your home.
In a stroke of ingenuity, where Art and Archives become Artchives, the label’s moniker shines true to its meaning - ingeniously representing both the artistic inspiration behind it and its role as a custodian of India's cultural heritage. Artchives offers a distinct perspective on Indian history and artistry, making it a label worth following closely and anticipating their next wardrobe essential.
