Despite being a vital part of India’s heritage, Ayurveda often feels out of reach, confined to luxury spas or ashrams, leaving a gap to incorporate into everyday routines. Atomicc Code seeks to bridge this gap by reimagining wellness for modern living, guided by the simple yet profound tagline: “Everyday Sacred.” Its product range—which includes incense, candles, and more—is crafted to bring a sense of beauty and sacredness into the comfort of your space, making wellness feel both personal and approachable. Through exceptional design and contemporary packaging, the brand breathes new life into ancient practices like burning incense, ensuring these age-old rituals remain as relevant globally as they are meaningful locally.

Envisioned by Gautam Seth—a chemical engineer turned entrepreneur—Atomicc Code stems from a deep passion for design and a renewed perspective on Ayurveda. Having already founded two successful lighting and décor ventures, Klove and CollektKlove, Gautam felt compelled to bring Indian Ayurveda onto the global stage after witnessing how often it was misunderstood abroad.

Gautam built Atomicc Code around a core Ayurvedic principle: everything you eat or apply on your skin has a profound effect on a cellular level. Quality, therefore, is non-negotiable. Their hand-poured candles use pure itar and soy wax, each batch certified to meet international stringent standards. This commitment extends to every product— from artisanal incense sticks and home fragrances to organic oils and the recently launched yoga essentials, crafted with durability in mind.

The brand offers a unique approach in its formulations, merging homegrown ingredients—like tulsi, jasmine sourced from Madurai and vetiver sourced from Hubbali—with carefully chosen contemporary scents. For instance, take their Calm Home Fragrance, which blends lemon & Peruvian Palo Santo, with attar mitti—an earthy note evoking the freshness of long-awaited rain. Beyond fragrances, the brand extends its focus on holistic well-being to textiles, introducing a meditation blanket crafted from pure, handspun cotton. Woven on a pit loom by a collective of women in Punjab, this soft khes blanket is designed to bring comfort during meditation or rest.