In APZ’s collections, sartorial tailoring meets playful designs
Well-tailored clothes, as appealing and impeccable as they may seem, can start to feel restrictive at times. Considering that the lockdowns and the comfort of home have now made us forgo cumbersome clothing, APZ has emerged as one of those brands that are effortlessly fusing sartorial tailoring with a playful twist- a combination that can be hard to find but once found, become definite keepsakes. With a strong hold on femininity and versatility APZ’s collection is for the modern woman who embraces the challenges of today’s dynamic world, and looks good while doing it. From signature co-ord sets that don't weigh you down to work-ready dresses that can take you from the boardroom to the bar in an instant - APZ’s collections are designed to keep up with you.
Founded by Apoorva Gupta, APZ is a women's wear label that celebrates the wearer’s individuality and comfort. Through their collections, APZ puts a unique spin on traditional clothing for women that is statement-making and yet playful, dotted with exciting color palettes and prints. What makes their collection even more irresistible is their focus on high-quality breathable fabrics that balance versatility and wearability, and can make anyone feel confident about their style choices - an attribute that is notably absent from well-tailored clothes. Combined with designs that are created ethically following a made-to-order model, meaning that you are investing in an outfit exclusively made for you—right from sizing to the details embedded in every loop, button, seam, and stitch—their designs evolve into timeless additions to your wardrobe.
Additionally, their range of dresses comes in diverse lengths, pants sets come in relaxed shapes, and tops that are far from boring and carry unique detailing- from cut-out sleeves to opulent iterations adorned with lace trims. They are also transitional attires. Wear any piece from APZ to the office with a pair of elegant heels for a polished look during the day, then switch to sandals and add some statement jewelry for a more relaxed, evening-ready ensemble.
To that, APZ doesn't limit its creativity - their flair for injecting a sense of playfulness in every stitch is a constant but their outfits seamlessly shift from a wide spectrum of hues ranging from beach-ready prints and popsicle brights to exceptionally muted and sophisticated palettes, showcasing their versatility and commitment to diverse personalities. While traditional tailored clothing especially workwear sets the precedent of strict lines and streamlined shapes, APZ is redefining the norm by introducing raw and delicate edges, chic textures, and surface detailings to elevate the outfits- beckoning its consumers to push the boundaries of fashion.
Pastel Blue Silk Coord Set
₹21,280
Navy Blue Tropical Printed Coord Set
₹19,100
White Shirt Dress With Belt
₹15,150