Lovebirds Studio is crafting timeless wardrobe staples with anti-fit silhouettes and geometric prints
Indian fashion has continually been defined by its opulent and lavish ornate clothing. However, Lovebirds Studio’s strong commitment to timelessness and an anti-fit make since its inception shows that simplicity goes a long way. While minimalistic styles have influenced the wardrobes of many over the years - whether it is through understated pieces or by prioritizing function over aesthetics, this label injects a cult boldness within it. While their designs take cues from various aspects, including architectural lines, reimagined graphics injected with bold hues, and vintage fashion, their collections overall continue to epitomize functionality and timelessness — something that will always transcend the fleeting nature of trends.
Founded in 2014 by the husband-wife duo Amrita Khanna and Gursi Singh, Lovebirds Studio comes bearing shapes that are devoid of extravagance, yet detailed enough to achieve a statement look on the body. At a time when anti-fit silhouettes and clean lines were non-existent within the Indian fashion space and even on runways, Lovebirds became one of the pioneering labels to have built recognition out of it.
With Amrita’s forte in fashion and her personal taste that frequently gravitates towards vintage clothing and Gursi’s expertise in art and communication, the label inherits a
foundation that is deeply entwined in the founders’ strong partnership. Their love for creating things together is very apparent through their creations - apparel that can be worn through seasons and occasions. The labels’ collections have gradually evolved from neutrals to bright colour schemes, and pared-back designs to reimagined florals and other artistic elements inspired by a range of objects. These garments stand out for another reason by effortlessly blending menswear detailing with a feminine sensibility, such as deftly tailored collars and pleats that adorn coord sets, dresses, shirts, tops and more.
One of the few labels that have made it to international retail like Matches, Harvey Nichols, Liberty; Lovebirds Studio has also garnered significant attention for its immersive fashion shows as well. These shows, push the label's creative threshold, encouraging viewers to explore the intangible aspects, which provides a refreshing juxtaposition to the label's clothing that heavily emphasizes functionality and practicality.
