‘Malie is serving comfort-infused fashion staples through cultural diversity
Finding that one versatile outfit that can be styled in endless ways is something that we struggle with on a regular basis. We all look for simplicity without compromising on extravagance, and sophistication without forsaking vibrant hues- the constant dilemma of curating the perfect ensemble can be overwhelming. However, with ‘Malie, it's as simple as investing in one exceptional piece and bidding adieu to the worries of matching shoes or opting for a more straightforward alternative. The label’s collections take the stress out of dressing, offering you the freedom to embrace effortless style with a single, remarkable garment.
Founded in 2021, by Amalie Othelia Brandi Mikkelsen and Karandeep Chadha, ‘Malie is a contemporary womenswear label that turns heads with its dopamine-inducing colour palette. Drawing from India’s cultural wealth, the label’s range is offered in timeless and refined silhouettes for multiple events that can come your way. Their flouncy dresses that come with chic detailing, fluid and unrestricted bottoms that gracefully follow the body's movements, and statement tops that become a centrepiece for any attire have become quick favourites amongst several fashion enthusiasts.
There is also a vibrant summer-ready essence, that follows in every “malie collection reflected strongly through off-shoulder designs, cuts and use of lightweight and fluid fabrics that recur in its collections. Beyond its visually striking collection, the label showcases the beauty that is capable of emerging from diversity - evident through understated and elegant shapes reminiscent of Scandinavian aesthetics fused with the rich heritage of Indian textiles and embroideries. It also makes ‘Malie stand out as one of the labels that is blurring the borders between diverse cultures through fashion and without being ostentatious.
The conventional image of a modern woman often leans towards muted tones and structured silhouettes. However, ‘Malie defies this stereotype; injecting a sudden burst of feminine energy by boldly embracing shoulder-revealing necklines and fitted, flowing bodices—features that are also typically linked more to fashion than functionality. Their array of flowy dresses, relaxed bottoms, frothy tops and more lend an unmistakable impression, crafted explicitly for contemporary women who prioritize staying active without compromising on comfort. But, what truly sets the label apart and makes it deserving of a place in your wardrobe is ‘Malie’s distinctive combination of vibrant hues, ranging from lime green to Fuschia pink, with fabrics such as silk iterations, pure cotton, sequins, and still stand out as elegant wardrobe winners. These ensembles effortlessly transform through styling, whether paired with sneakers for a casual street-ready look or elevated with heels and stylish accessories for a captivating cocktail ensemble. In the current landscape, where fashion is undergoing a significant facelift, ‘Malie contributes as a label that is adding comfort to the previously limited lexicon of fashion and bringing a sense of occasion to designs that are laid-back and yet luxurious.
