Whether it is a dress, a jacket or a shirt there is something about investing in a classic wardrobe piece that sits right in the middle of being not too muted and overtly experimental. To that, Ode to Odd strides ahead with pieces that  interpret classic clothing with a fresh, more colourful perspective - whether it is embroidery corset or a maxi dress with understated floral prints. What has really brought Ode to Odd under the spotlight is giving an aesthetic appeal to silhouettes that are historically associated more with such as ornated bibs.

Co-founded by sisters Priyal and Shreya Mewara in 2018, Ode to Odd is a luxury womenswear label that crafts contemporary clothing with a timeless appeal and quality construction. It is fairly easy to spot an Ode to Odd's signature design; a neutral background- often shades of white- carry floral interpretations in colorful embroideries and digital prints.

Central to the label is a strong belief that handmade objects possess a unique soul and character - that raw beauty  is unmatched. However, there are several underscoring reasons that makes the label truly captivating. These floral prints and embroideries exhibit a feminine spirit and are yet structured - two contrasting elements that seldom reflect in one single design. Additionally, for someone who is looking to curate a one of a kind wardrobe, each piece at Ode to Odd subtly yet eloquently transforms a basic silhouette. There are bold sleeves, embroidery details and hemlines that alternate between unique lengths, to pleating details that transcend functionality to become an aesthetic feature.

Ode to Odd also holds a deep regard for the ‘old and the forgotten’, a philosophy that also dicates the label’s design sensibilities. It reflects in their collaboration with generational weavers to ensure premium quality Indian textiles to incorporating artisanal handwork into their garments. A variety of age-old craft practices including Chikankaari and Kutch embroidery can be see in their limited edition shirts and jackets.