Reik Studio’s intrinsically luxurious designs deserve a spotlight of their own
Reik Studio breaks the mould by introducing designs that not only strike a perfect balance between playfulness and practicality but are also accessible to a broader audience - one of the few labels that is putting a modern comment on Indian and global fashion. So, for those looking to introduce a bold colour palette to their wardrobe, silhouettes that are well-tailored and crafted from fabrics that effortlessly drape while making you look poised, this label is an ideal choice.
Co-founded by sibling duo Deepanshu Kunwar and Sneha Singh, Reik Studio is a Kolkata-based conscious womenswear label that makes garments that are versatile in styling, and interchangeable designs that embrace every body type. Using delicate fabrics like chiffon and silk - materials that are intrinsic to luxury - the label takes a different route. Alongside a palette traditionally associated with this niche such as ivory, emerald green, royal blue, and black, Reik gets playful with their designs and injects a burst of other striking shades such as lime green, scarlet, yellow and more. These silhouettes - spanning fluid dresses, draped skirts, floor-length delicate jackets - can effortlessly be paired with other garments and are crafted in a way that embraces every body type.
The brand’s play on different folds and drapes deserves a spotlight of its own creating silhouettes that easily stand out from the crowd. What’s noteworthy is Reik’s juxtaposition of maximalist details and minimalist silhouettes. Their latest collection boasts exquisite surface work, showcasing delicate appliqué bows and embroidery details over well-cut and clean shapes. These embellishments add intricacy without overshadowing the luxurious fabrics that are a unique selling point of their creations. Even when incorporating Indian-centric embroideries, the brand exudes a global appeal, making its creations universally attractive. On a different note, Reik’s diverse interpretations of floral motifs are a frequent theme that deftly transitions from vibrant hues to subtle, muted tones across seasonal collections. Reik's commitment to achieving a seamless balance between diverse elements is evident in every aspect. Their designs effortlessly move from day to night, offering silhouettes that can be adapted for resort wear or styled uniquely to create statement party outfits. When layered and accessorized in diverse ways, the conscious label’s pieces complement both Indian and Western-style outfits, presenting a distinct look on each occasion.
Reik Studio also strides ahead by orchestrating editorial-like shoots that elevate the appeal of their products - photographed by the likes of Hormis Tharakan, one of the industry’s most sought-after artists. Crafted for the modern woman the brand’s ethos translates into their shoots as well, styled and shot in a manner that exudes strong and confident personalities.
