SAND by Shirin brings a quintessential wardrobe for women who are always on the go
As a 21st-century woman, you are constantly on the go. Isn't it important to have an outfit that can juggle multiple occasions? While it is a plus if they are comfortable enough to keep up with your moves and stylish enough to turn heads, its versatility that ultimately gets those happy hormones churning–something that can conveniently take you from board meetings to unplanned events that may jump the queue in your itinerary. Striking the perfect balance of such elements, SAND by Shirin was born.
Founded by Shirin Mann in 2021, SAND (an acronym for Such A Nice Day) is an affordable and conscious luxury label that offers versatile ensembles in fluid and flattering shapes. Stripped of its superfluousness, SAND’s bare yet stark outfits play around with earthy tones and can be transitioned from one milieu to another with absolute ease–drawn as seasonless staples. But that's just one of the many facets that make the label stand out. SAND’s underlying aim stands for the celebration of beauty, shape, and size that conforms to no boundaries—much like the essence of sand particles. Personifying its unrestrained nature, the label offers comprehensive and fluid fits in the finesse of crisp textures and conscious fabrics –grabbing the title of India’s first fluid fit fashion. In contrast to fashion’s tendency to interpret inclusivity as boxy or boring silhouettes, SAND re-envisions chic designs with fresh mechanisms of carefully crafted drawstrings and elastics. Whether you lose or add a few inches, SAND’s lightweight, skin-friendly, soft, and luxe garments would sit beautifully on you—they cinch where they have to without making your body struggle.
SAND’s collections adopt an earthy palette and display beautiful textures. Tones of browns, beiges, soft pink, ivory, mustard, and much more seamlessly divide into a year-round wardrobe by the way of their fabric. An elaborate directory of textiles is furnished from Aloe Vera, Eucalyptus, Rose, Soybean Protein, and Banana along with Organic Linens, Cottons, and Luxe Jerseys. Alongside their stark appearance and characteristic feel, they nurture several properties with the purpose of cooling and healing against skin damage; are lightweight, antibacterial, sweat-absorbent, and airy. The winter wools with varied weaving patterns look luxurious and play the part of a humble and snug winter companion Whereas the summer collection mingles with flowy yet graceful styles.
Each of SAND’s collections opens to an assemblage of smart, elegant, and chic women’s jumpsuits, overlay dresses, crop tops and party tops, bandeaus, minimalist bottom wear, and many more. Dabbling in various lengths and fits, they work as elegant work outfits, quintessential resort and cocktail attire, as well as everyday staples. So, whether you are acing those office presentations or looking forward to a romantic movie night or perhaps even an award dinner, SAND's ensembles will always be excellent companions to the daily roles you play.
