Sher Bache's contemporary outfits capture the essence of Indian heritage and wildlife
The love for traditional Indian prints and textiles can never fade away although they are often associated with occasionwear. While they have been translated into playful and casual iterations, Sher Bache’s collection comes in the most neatly packed silhouettes that can accompany you anywhere - from a Sunday brunch, a holiday getaway, or even at work.
Founded by Rehat Brar in 2021, Sher Bache is a contemporary wear label that initially focused on kidswear and womenswear. In a short span of time, it has since diversified its range to include stylish menswear too. The label aims to capture the rich heritage of India and vintage Victorian designs using traditional textiles and artisanal prints. Understanding their relevance in the modern context, these elements are presented to a global audience through a range of coord sets, shirts, and dresses. While Sher Bache's creations are timeless wardrobe winners - impervious to trends that have conventionally dedicated the direction of fashion - they are far from the ordinary. Each design boasts a unique touch, whether combining multiple patterns of hand-block prints in a shirt or elevating traditional textiles such as the delicate chikankari or breathable mulmuls with voluminous sleeves or lace trimmings.
At the heart of Sher Bache lies a deep connection to the wildlife. The label skillfully creates an awareness about its preservation - whether by evoking childhood memories through its moniker or the animal portraits that sit boldly across the silhouettes. These portraits, hand-drawn by the founder and later intricately embroidered by skilled artisans, serve as signature motifs and form an integral part of the brand’s visual identity. Meanwhile, their colour pallette that span warm corals, cool blues, bright pinks, crisp white and more conjure images of a radiant summer and leisure. With a philosophy that places strong emphasis on sustainability, the emerging brand actively promotes zero-waste practices and integrates natural yarns and dyes into their designs.
