Sustainable fashion that shelves stereotypes

Bold, brave and bright, the conscious clothes we’re seeing now are eager to shed their unimaginative image.

by Neharika Manjani
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Many people, especially those who are just starting to add eco-friendly alternatives to their wardrobes, tend to associate sustainable fashion with subdued, earthy hues and silhouettes that lack shape. While, in the past, this correlation wouldn’t have been entirely inaccurate, today, the pieces that take up space in the line-ups of conscious labels tell a very different tale. Of late, it’s not uncommon to come by a sustainable outfit splashed with paintbox brights and feel-good, playful prints. The silhouettes, too, are more defined and dramatic than they used to be. Don’t believe us? Ahead, we’ve rounded up 10 buys which prove that clothes with a conscience no longer compromise on style. Scroll down to shop co-ords with statement stripes, blazers that come bearing Crayola colours and other impactful yet eco-conscious looks.

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