Aastha Sharma hasn’t been afraid to follow her gut and take the leap when she feels inclined to it. Today, the role of a fashion stylist is a necessity but back when it was still hiding in obscurity, is when Aastha decided to explore this new space. In a way, she’s been at the forefront of the growth of this industry and has seen it evolve over the years, as she has made her mark across the entire styling gamut. She’s worked as an editorial stylist, a costume designer and a celebrity stylist. Today she’s the founder of two companies - Wardobist and the Wedding Style Project.
In this episode, Aastha opens up to Surbhi about her decision to join the fashion industry (00:45), how she founded the Wardrobist (4:04), styling Aishwarya Rai Bachchan for Cannes (5:18), her foray into styling for web series (7:43), and her tips on managing work as a stylist while raising a family (10:55). As always, in the second half of the episode we tease out Aastha’s go-to homegrown labels (17:14), her insights into the future of homegrown labels in India (21:57), and the AMA from the Blur the Border team (24:59).
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Aastha’s pick of homegrown labels:
Resort wear:
Shivan and Narresh, Flirtatious, Verandah, Flame Store
Bags and Shoes:
Mistry, Tiger Marrón, Nappa Dori
Shoes:
Jewelry:
Dhora, Anu Merton, Outhouse, Misho, Amrapali, Mrinalini Chandra
Casual or Everyday:
Dhruv Kapoor, Kanika Goyal Label, Ka-Sha, Pero, Lovebirds Studio, Bodice
Statement Look:
Gaurav Gupta, Amit Agarwal, Tarun Tahiliani, Rohit Bal, Gauri & Nainika