Each brand founder wants to create a successful brand yet the formula to success is actually not formulaic at all. Case in point: Huemn. As a brand that has built a loyal community since its inception, Pranav Misra, the co-founder explains that the brand has never been transactional. It has always been about embracing individuality and allowing stories and people to take center stage. Along with this, a poetic perspective on life can go a long way. This episode is different but just as insightful and serves as a masterclass on balancing creativity and business.

What We Discuss:

• 00:00 Intro 
• 01:30 Royal Enfield x Huemn Collaboration 
• 03:02 On Building a Community and Loyal Following 
• 04:47 How Huemn Approaches Collaborations + Collaboration with Pepsi
• 07:35 We’re in the Golden Era for Homegrown Labels 
• 10:25 Pranav’s Go-to Homegrown Labels
• 11:35 How It All Began: The Journey of Discovering Your Brand 
• 14:07 Embracing Versatility for your Brand 
• 17:31 “Art is Always Bigger than the Artist; the Artist is Bigger than the Stage”
• 19:23 Building the Right Team 
• 21:22 Huemn’s Global Positioning and the Origins of Streetwear 
• 26:06 Why Pranav Decided to Start His Own Label 
• 29:53 Building a Poetic Point of View and Way of Being 
• 31:15 On Fashion School and Early Dreams 
• 35:07 Know the Founder

For feedback and suggestions, reach out to us at podcast@blurtheborder.com 

As always, thank you for tuning in!