In the late 1990s, Vivek Sahni, the founder of Kama Ayurveda, discovered the efficacy of Ayurveda. Since then, his mission has remained steadfast: to bring traditional Indian remedies with proven efficacy to a global audience. In 2002, this vision culminated in the launch of Kama Ayurveda in India. However, behind this success lies a wealth of insights. In this episode, we delve into Vivek's journey, uncovering invaluable lessons on building a successful brand. He shares essential tips on establishing a successful store, staying connected with customers, perfecting your products, and maintaining uncompromising quality. For aspiring entrepreneurs, this discussion promises to be a masterclass in brand building and growth within India.

What We Discuss:

• 00:47  Intro 
• 01:48  Kama’s Launch in the UK 
• 08:13  Vivek’s Journey: From Graphic Design to Founding Kama 
• 15:45  On Simplifying Your Brand Messaging 
• 17:01  Vivek’s Take on the Difficult Moments 
• 24:05  Kama’s USP: Designing their Stores 
• 30:27  The Power of Sampling 
• 31:35  The Kama Store No One Would Enter 
• 35:28  Vivek’s Thoughts on How the Industry has Evolved 
• 36:53  Vivek’s Homegrown Brand Picks 
• 38:40  On Working with Regional Influencers for Marketing 
• 41:35  Know the Founder 
• 47:20  Kama Over the Next 10 Years

For feedback and suggestions, reach out to us at podcast@blurtheborder.com 

As always, thank you for tuning in!