Nestled along Mumbai’s Perry Cross Road, the newly opened Almost Gods store cuts a stark silhouette against the city’s bustling pace. A majestic 3D mythological lion, its mouth agape to house a chamber-like structure, greets passersby, almost like an emblem that immediately signals the presence of Almost Gods. The store’s design is inspired by brutalism and ancient forms that give the structure a strong, timeless feel—like an architectural monolith rooted in a bygone era. The design suggests a timeless presence, like a relic from the past built to endure. Much like the label’s deep draw on mythology and iconic characters in its designs, the store mirrors it— bringing its digital presence into a tangible, immersive experience. It’s a welcome into a physical world where visitors can explore the brand’s nuances in real-time. This choice of architecture evokes a sanctuary-like calm, defying the chaotic energy surrounding the neighbourhood teeming with cafes and restaurants—commanding a unique presence that is as striking as it is mysterious. Stepping inside, the store may be more intimate compared to its larger counterparts in Delhi and Gurugram, but it still commands a monumental presence. The raw concrete and rugged floor textures create an almost otherworldly atmosphere, enveloping visitors in a unique sense of space. At the heart of the store’s design is symbolism of power, with the Dhanmill location—one of the largest in the area—featuring mythological figures that underscore the brand’s strength. The choices of materials used along with the interplay of textures, drama, and ancient characters, plays a crucial role in shaping the space. Almost Gods has crafted an environment that invites introspection, urging visitors to leave behind the noise of everyday life and step into something truly transformative.