Obataimu

Mumbai

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Obataimu, an eccentric boutique neatly tucked away in the art-centric district of Kala Ghoda in Mumbai, cleverly fuses idiosyncratic fashion with luxury essentials. Housed in a nifty 600 sq ft space, the boutique is designed to evoke nostalgia with its metallic flooring borrowed from Mumbai’s local buses and cork walls. In the age of instant gratification, Obataimu believes in slow fashion with the in-store apparel only available for display. Each piece is handmade by a single tailor in their in-house atelier that is separated by a glass wall - offering customers a glimpse into the labour of love that goes into making their pieces. With all the sustainable practices in place, the brand does not forget to have fun. Their art line consists of one-of-a-kind architectural pieces deriving inspiration from great artists from across the world. The brand’s luxury loungewear offers an array of apparel across tops, t-shirts, bottoms, coords, jackets and more. A perfect blend of comfort, luxury and innovation, all their pieces are made from specially developed fabrics which get softer and better with every wear. 

Obataimu means overtime in Japanese, which the brand interprets as a way of marrying pleasure with productivity. In an effort to build a community that revels in slow living, the boutique space transforms itself to host workshops and events inviting you to take a pause.

Address: Ground Floor, Machinery House, 3, S Bharucha Marg, Kala Ghoda, Fort, Mumbai, Maharashtra 400001

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