Project Qaafi

Founded in 2024, Project Qaafi redefines Indian skincare with its bold, thought-backed approach—pairing nostalgia-infused design with meticulous strategies for sustainable, effective beauty. True to its name, Qaafi delivers exactly what's needed, cutting through noise and excess.Small Business Spotlight

A Bitter Feeling

A Bitter Feeling’s ceramic collection reimagines clay with eccentric designs, from boomerang ashtrays to thorn bug candles, each piece blending art and functionality. Founder Sanna Qazi shares her journey with Blur The Border, exploring the brand's artistic spirit and the joy of handmade ceramics.Small Business Spotlight

The Kalaa Store

Kalaa's crochet clothing and accessories are not only stylish but also carry a deeper purpose, empowering women from communities where working outside the home is often challenging. With a strong foundation in sustainability and compassion, Kalaa creates timeless pieces, now celebrated by icons like Sonam Kapoor.Small Business Spotlight

Endless Summer

Gunjan Borad, founder of Endless Summer - a Jaipur-based label focusing on accessible and easy-to-wear resort wear, discusses how her formal education in design and the challenges of self-directed learning as a young entrepreneur have shaped her journey.Small Business Spotlight

House of Neer

House of Neer offers ethnic apparel made with the softest cotton, silk, chanderi and more, all with the touch of delicate hand embroidery by Smriti and her team of artisans.Small Business Spotlight

Bungalow Yarn

Bungalow Yarn is a culmination of stories inspired by the railway life and its Bungalows surrounded by lush gardens.Small Business Spotlight

Khajoor Studio

Small Business Spotlight

Coral & Sky

Poornima Pande, founder of Coral & Sky - a self-care brand that offers ‘pamper sessions’ in deliciously coloured and scented bath bombs, foot butter and more - talks about the importance of self-care rituals in our daily lives.Small Business Spotlight

An inquiry into rituals that permeate our life

From oiling the hair to applying an ubtan, lighting up incense sticks to preparing a mango cooler during summers, rituals aren’t perceived as therapeutic for no reason—there is a significant play of emotions here.Generations

Is age-appropriate dressing still a thing?

Diverse age groups weigh in on whether the idea is alive or extinctGenerations

Tracing sustainability through generations in Indian culture

A look into the traditional roots of sustainability in Indian culture across generationsGenerations

Navigating the impact of modern clothing and its role in the definition of ‘cool grandparents’

How clothing has the power to bridge generational differences and cultural traits.Generations

What’s In A Sari?

Is the drape just about what you see or is it everything it speaks of too?Generations

Decoding Generational Trauma

The importance and impact of breaking the vicious cycleGenerations

Diary Of A Handkerchief

When was the last time you reached for a handkerchief instead of a tissue box?Generations

She Got It From Her Mother

Mother-daughter duo Nasreen and Pernia Qureshi talk about the inheritance of style and their shared love for fashionGenerations

Tale as old as time: Meera and Sama Ali of House of Kotwara on blurring the borders between two generations of fashion

The mother-daughter duo discuss what it means to scale the ever-changing monolith of modern fashion.Generations

Rata

Rata's founder Pratiksha Tandon shares how the label's customised bead jewellery champions self-expression through its dramatic designsSmall Business Spotlight

Lagom

A luxury loungewear label that focuses on eco-friendly fabrics and designed to move with you, Lagom's pieces keep you feeling good throughout the day.Small Business Spotlight

Lafaani

A contemporary apparel brand that champions circularity from the start to end, Lafaani aims to revolutionise the way we view sustainable fashion.Small Business Spotlight

Samavai

Fueled by an upbringing rooted in the repurposing of garments and their own struggle to find outfits that aligned with their identity, Shriya Samavai founded Samavai, a label that is currently gaining popularity for its gender-affirming clothing.Small Business Spotlight

La Paz

Made in India and conceived on a small island in Mexico, La Paz is a fusion of swimwear and artisanal craftsmanship with a dedicated focus on sustainability - a concept that is still finding its footing in the fashion universe. Small Business Spotlight

Amka

A celebration of India’s revered craftsmanship, Amka bears an inherently tribal soul. Behind the label’s outfits that epitomize comfort and style for modern women, are female artisans crafting each piece with equal precision and care.Small Business Spotlight

Bombay Browny

A bedding brand rooted in the spirit of the city, Bombay Browny’s dreamy white range of home textiles aims to change the way you sleep.Small Business Spotlight

Maarteeni

Tania Abrol - founder of Maarteeni - traces her journey on building a size inclusive label that is rooted in sustainability.Small Business Spotlight

The Strange Co.

The Strange Co.'s founder Satabdi Jena shares how a side hobby of illustrations evolved into a brand of quirky ceramics that have quickly become popular.Small Business Spotlight

Noyra

Noyra’s founder Meher Jetley shares how a personal ambition became an opportunity to create timeless handcrafted jewelrySmall Business Spotlight

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