A Bitter Feeling

A Bitter Feeling’s ceramic collection reimagines clay with eccentric designs, from boomerang ashtrays to thorn bug candles, each piece blending art and functionality. Founder Sanna Qazi shares her journey with Blur The Border, exploring the brand's artistic spirit and the joy of handmade ceramics.

The Kalaa Store

Kalaa's crochet clothing and accessories are not only stylish but also carry a deeper purpose, empowering women from communities where working outside the home is often challenging. With a strong foundation in sustainability and compassion, Kalaa creates timeless pieces, now celebrated by icons like Sonam Kapoor.

Endless Summer

Gunjan Borad, founder of Endless Summer - a Jaipur-based label focusing on accessible and easy-to-wear resort wear, discusses how her formal education in design and the challenges of self-directed learning as a young entrepreneur have shaped her journey.

House of Neer

House of Neer offers ethnic apparel made with the softest cotton, silk, chanderi and more, all with the touch of delicate hand embroidery by Smriti and her team of artisans.

Bungalow Yarn

Bungalow Yarn is a culmination of stories inspired by the railway life and its Bungalows surrounded by lush gardens.

Khajoor Studio

Coral & Sky

Poornima Pande, founder of Coral & Sky - a self-care brand that offers ‘pamper sessions’ in deliciously coloured and scented bath bombs, foot butter and more - talks about the importance of self-care rituals in our daily lives.

Rata

Rata's founder Pratiksha Tandon shares how the label's customised bead jewellery champions self-expression through its dramatic designs

Lagom

A luxury loungewear label that focuses on eco-friendly fabrics and designed to move with you, Lagom's pieces keep you feeling good throughout the day.

Lafaani

A contemporary apparel brand that champions circularity from the start to end, Lafaani aims to revolutionise the way we view sustainable fashion.

Samavai

Fueled by an upbringing rooted in the repurposing of garments and their own struggle to find outfits that aligned with their identity, Shriya Samavai founded Samavai, a label that is currently gaining popularity for its gender-affirming clothing.

La Paz

Made in India and conceived on a small island in Mexico, La Paz is a fusion of swimwear and artisanal craftsmanship with a dedicated focus on sustainability - a concept that is still finding its footing in the fashion universe.

Amka

A celebration of India’s revered craftsmanship, Amka bears an inherently tribal soul. Behind the label’s outfits that epitomize comfort and style for modern women, are female artisans crafting each piece with equal precision and care.

Bombay Browny

A bedding brand rooted in the spirit of the city, Bombay Browny’s dreamy white range of home textiles aims to change the way you sleep.

Maarteeni

Tania Abrol - founder of Maarteeni - traces her journey on building a size inclusive label that is rooted in sustainability.

The Strange Co.

The Strange Co.'s founder Satabdi Jena shares how a side hobby of illustrations evolved into a brand of quirky ceramics that have quickly become popular.

Noyra

Noyra’s founder Meher Jetley shares how a personal ambition became an opportunity to create timeless handcrafted jewelry

Thoughtful Curations, Coming Soon

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