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Project Qaafi
November 23, 2024
Founded in 2024, Project Qaafi redefines Indian skincare with its bold, thought-backed approach—pairing nostalgia-infused design with meticulous strategies for sustainable, effective beauty. True to its name, Qaafi delivers exactly what's needed, cutting through noise and excess.
A Bitter Feeling
October 28, 2024
A Bitter Feeling’s ceramic collection reimagines clay with eccentric designs, from boomerang ashtrays to thorn bug candles, each piece blending art and functionality. Founder Sanna Qazi shares her journey with Blur The Border, exploring the brand's artistic spirit and the joy of handmade ceramics.
The Kalaa Store
September 26, 2024
Kalaa's crochet clothing and accessories are not only stylish but also carry a deeper purpose, empowering women from communities where working outside the home is often challenging. With a strong foundation in sustainability and compassion, Kalaa creates timeless pieces, now celebrated by icons like Sonam Kapoor.
Endless Summer
June 5, 2024
Gunjan Borad, founder of Endless Summer - a Jaipur-based label focusing on accessible and easy-to-wear resort wear, discusses how her formal education in design and the challenges of self-directed learning as a young entrepreneur have shaped her journey.
House of Neer
April 24, 2024
House of Neer offers ethnic apparel made with the softest cotton, silk, chanderi and more, all with the touch of delicate hand embroidery by Smriti and her team of artisans.
Bungalow Yarn
April 15, 2024
Bungalow Yarn is a culmination of stories inspired by the railway life and its Bungalows surrounded by lush gardens.
Khajoor Studio
April 5, 2024
Coral & Sky
February 19, 2024
Poornima Pande, founder of Coral & Sky - a self-care brand that offers ‘pamper sessions’ in deliciously coloured and scented bath bombs, foot butter and more - talks about the importance of self-care rituals in our daily lives.
Rata
January 16, 2024
Rata's founder Pratiksha Tandon shares how the label's customised bead jewellery champions self-expression through its dramatic designs
Lagom
January 9, 2024
A luxury loungewear label that focuses on eco-friendly fabrics and designed to move with you, Lagom's pieces keep you feeling good throughout the day.
Lafaani
January 2, 2024
A contemporary apparel brand that champions circularity from the start to end, Lafaani aims to revolutionise the way we view sustainable fashion.
Samavai
December 22, 2023
Fueled by an upbringing rooted in the repurposing of garments and their own struggle to find outfits that aligned with their identity, Shriya Samavai founded Samavai, a label that is currently gaining popularity for its gender-affirming clothing.
La Paz
December 14, 2023
Made in India and conceived on a small island in Mexico, La Paz is a fusion of swimwear and artisanal craftsmanship with a dedicated focus on sustainability - a concept that is still finding its footing in the fashion universe.
Amka
December 5, 2023
A celebration of India’s revered craftsmanship, Amka bears an inherently tribal soul. Behind the label’s outfits that epitomize comfort and style for modern women, are female artisans crafting each piece with equal precision and care.
Bombay Browny
November 22, 2023
A bedding brand rooted in the spirit of the city, Bombay Browny’s dreamy white range of home textiles aims to change the way you sleep.
Maarteeni
November 10, 2023
Tania Abrol - founder of Maarteeni - traces her journey on building a size inclusive label that is rooted in sustainability.
The Strange Co.
November 3, 2023
The Strange Co.'s founder Satabdi Jena shares how a side hobby of illustrations evolved into a brand of quirky ceramics that have quickly become popular.
Noyra
October 27, 2023
Noyra’s founder Meher Jetley shares how a personal ambition became an opportunity to create timeless handcrafted jewelry
Thoughtful Curations, Coming Soon
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