Founded by the duo Jagvir Matharoo and Martino Caramia, The Flame Store serves as the perfect haute monde to the connoisseurs of Goa. Its boutiques are sparsed across the city’s smaller towns of Candolim, Sangolda, and Assagao, and each boasts distinct curations. Conceived in old Portuguese homes, The Flame Store welcomes its visitors with Goa’s beloved Balcao and escorts them towards a thoughtfully curated range of luxury products. Every inch is packed with elevated resort wear and high-end wardrobe essentials swathed in bold and natural colors. They are complemented by statement accessories, sunglasses, and footwear that are splurge-worthy and sustainable home decor items along with Martino’s own label-Maison du Voyage. While the Flame store is essentially renowned for its bohemian aesthetics, its store strip, Elevation, in Sangolda, carries a more sophisticated sensibility. With a spaced-out layout, one can savor its muted and organic aesthetics alongside an entirely different line of products. Each of the Flame store spaces thrives on the founders’ philosophy of sustainability and simplicity, while grand and unmissable ceiling lights gently prod extravagance. With offerings that channel love for all things odd Flame store is easily one of those destinations that is locally rooted and yet elevated by global aesthetics.