For most brands, garnering a following that spans diverse age groups is a challenging task. However, certain homegrown labels, without playing it too safe, have managed to successfully create the kind of designs that appeal to a very wide and varied audience. For instance, designer Payal Khandwala’s lustrous silk separates are commonly spotted on wedding guests of all ages. Similarly, Hemant & Nandita’s easy yet impactful dresses are routinely seen in the vacation wardrobes of women from different generations. What contributes to the ubiquity of such labels? Instead of creating young, trend-driven styles or age-old classics, most sought-after homegrown brands focus on mastering a unique yet adaptable aesthetic that resonates with individuals in every stage of their life. Ahead, for those looking to stock up on universally-loved pieces, we’ve rounded up 9 finds from the collections of local labels. Scroll down and shop them now.