Anāash is creating versatile and easy-to-wear pearl jewellery for women of every age
Terms like versatile, dynamic, and experimental might seem unconventional when describing pearls--but for Anāash the world is an oyster. Retaining its poise and luxe, the label is almost a love letter to the legacy or pearls and comes forth with a range of jewellery that can be worn anywhere and at any time of the day. Once a mainstay in every grandmother's wardrobe, pearls are here to make a case as indispensable accessories in every generation.
Founded by Gaure Monga in 2020, Anāash encapsulates a strong vision to bring back pearls into fashion—not only for our grandmothers and mothers but equally for the next crop of generations. Typically reserved for sophisticated occasions, Anāash’s modern and stylish range of pearl jewellery perpetuates easy-to-wear designs that can be accessorized for any event that comes your way. Each of their jewellery is made of pearls–whether it is their opulent form taking the front stage or appearing as complementing accents. But that doesn't mean Anāash follows a strict design algorithm. They are frequently coupled with innovation and versatility— one can find a broad range of neckpieces, earrings, chokers, bracelets, rings, and many more accessories that are relevant to the times and make for a timeless collection. You can easily pick out one of their dainty ear studs or rings to curate a chic workwear attire or balance an extravagant cocktail outfit, or one of their larger-than-life neckpieces or chokers to whip up a classic and unbeatable look, and even add an edgy punch to your look with their ultramodern adornments.
While contemporary designs play an important character, Anāash holds on to its roots. Their jewellery is handcrafted by highly skilled traditional craftsmen of India who contribute to their fine and opulent structures and base mouldings. Into the finer details, Anāash implements different kinds and forms of premium pearls, to make a unique range of designs –from the natural kind, cultured pearls created by mussel farmers, lab-created or manufactured and baroque pearls that aren't perfect spheres and usually bear dented and uneven surfaces. Whether you have just wandered into this soulful world of pearls or are an aficionado, it’s never too late to delve into Anaash’s aesthetics–and they are quite easy to fall in love with.
