Milk Studios is a Bangalore-based label that reimagines wardrobe staples with a sense of play and nostalgia. Its striped long sleeves, ringer tees, and polos build on classics but are recast with easy fits, and colors that make everyday pieces feel fresh again.

Founded by Disha Bohra and Anuj Asrani, the brand draws inspiration from vintage cereal boxes, milk cartons, grocery flyers, and pin-up posters, shaping a distinctive visual language rooted in nostalgia and playfulness. The guiding idea is captured in its tagline, where fashion is described as “like a glass of cold milk”—simple, refreshing, and grounding. Collections for both women and men often reference old photo albums and 90s closets, when wardrobe staples carried personality and intention. This approach also seems to tap into a collective fascination with nostalgia today, reviving bold and pin stripes that run across fashion’s unmistakable staples such as rugby shirts in cotton jerseys, polos and and even classic t-shirts.

Placed across their website and social media are playful design and text choices that continually redirect attention to basics. One-liners such as “without basics you don’t have a good wardrobe” emphasize that while staples are often overlooked, they remain essential, and deserve a renewed sense of joy and relevance. This spirit carries into their releases, introduced as “Today’s Specials”: a rotating edit of core pieces like the Campstripe Long Sleeve or Admiral Ringer Tee, designed to be worn five days a week and still missed on laundry day.