Rōmrōm: Reimagining Indian lingerie with sustainable, handcrafted pieces that merge heritage and comfort.
In a category that has seldom been explored in India, Rōmrōm brings a fresh approach to lingerie and intimate wear. With designs that prioritize an individual’s comfort as well as the environment, they do away with synthetic fabrics and underwires, opting instead for untreated natural textiles and dyes that resonate with different skin types. What makes this even more compelling is that these fabrics are sourced from skilled weavers and craftsmen across India—another cornerstone of the label’s ethos. At its core, Rōmrōm recognizes India’s rich, nuanced tradition of intimate wear, where beautiful contoured silhouettes were once worn beneath timeless garments like the sari. This heritage, reimagined with a contemporary twist, introduces a collection that spans handcrafted bras, camisoles, knickers, and bralettes on one side, and airy dresses, robes, pyjamas, and kurtas on the other—each piece designed to gently envelop the body, rather than constrict it.
Founded in 2022 by Abha Agarwal, Rōmrōm explores the intimate relationship between the body, —particularly the most sensitive areas— and the fabric choice, setting the tone for a thoughtful approach to lingerie today, typically seen through the lens of innovation and incorporating modern fabrics. The brand finds its strong roots in the founders’ extensive study of vintage brassiere silhouettes and India’s rich textile and garment history, such as forms of Kanchali and Choli— a characteristic quite apparent, for instance, in their Morgra cotton mul bra, emulating the shape and comfort of such attires. Rōmrōm illuminates a compelling aspect of garment design even in ancient India—crafted as more than just functional pieces. Here, design, pattern, and color were interwoven, sculpting the body in the most flattering ways.
For those whose search doesn’t just end at how an outfit drapes the body but also extends to the kind of fabric you choose to wrap yourself in, Rōmrōm ensures that each material is kept in its natural state, free from harmful chemicals and artificially produced fibre. The label’s collections unfold in a rich palette of neutral and earthy tones, weaving together shades of brown, indigo, beige, and ecru, almost like setting the stage so that, even when you're introduced to the brand for the first time, it immediately evokes a sense of comfort. And it is worth noting that these eco-prints and natural dyes make use of urban waste often sourced from everyday materials like fruit peelings from local juice shops, temple offerings, and food scraps from vegetable markets. It’s these subtle yet significant details that set Rōmrōm apart, making it one of the few labels one will want to keep firmly on their radar.
