Creating came very naturally for Sreesha Shetty, the founder of Lune, a handcrafted female-run jewelry label that has become a favorite among stylists and celebrities. What we love about Sreesha’s journey is that she focused on creating a brand that isn’t trend-driven but is rather a result of her artistic vision. The brand believes in creating statement and everyday jewelry that is classic and enduring. Now with two stores in Mumbai and Goa, and a thriving online presence, Lune, which started out for Sreesha as a passion project has evolved into one of India’s leading jewelry labels for handcrafted concept jewelry. For budding entrepreneurs, who want to create a brand that is an extension of their creativity, this is a must!

What We Discuss:

• 00:00 Intro 
• 01:32 Sreesha’s Journey from Journalism to Jewellery
• 02:59 The Birth of ShopLune
• 03:40 Crafting Collections with Local Artisans
• 06:59 Building a Community and Organic Growth
• 08:49 The Growth of Celebrity Endorsements and PR
• 11:48 Lune’s Foray into Retail
• 14:33 Unique Jewelry Collections
• 16:32 Impact of Environment on Creativity
• 18:51 Finding Inspiration in Birmingham: The Founding Days of Lune
• 20:39 Spotlighting Homegrown Labels
• 22:00 Evolution of Jewelry Trends in India
• 24:15 Creating Timeless Pieces with Lune
• 26:22 On the Launch of Lune Fine
• 27:41 On Her Mother Joining the Team
• 30:24 Jewelry as Heirlooms: Personal Stories
• 32:35 Quick Q&A: Know the Founder
• 37:44 Future Plans and Final Thoughts

For feedback and suggestions, reach out to us at podcast@blurtheborder.com 

As always, thank you for tuning in!