Art Meets Culture Meets Life.

Curious and careful, we are a digital collective dedicated to discovering and celebrating homegrown talents and conversations across art, design, fashion, and more.

DISCOVER

People Products Places

Aaquib Wani

Experiential Designer

Delhi-based self-taught art director and experiential designer Aaquib Wani redefines spatial storytelling, seamlessly merging culture, typography, and bold aesthetics to craft immersive brand experiences.

Aninda Verma

Ceramist Textile Artist

Aninda Varma’s textile and ceramic art embrace fluid, organic forms shaped by nature and tradition—where naturally dyed fabrics evolve with the elements, and sculptural ceramics echo the spontaneity of seed pods, celebrating individuality and the resilience of handcraft.

Svabhu Kohli

Goa-based visual artist Svabhu Kohli creates immersive, research-driven works—spanning murals, installations, and illustrations—that reimagine our relationship with nature through bold, maximalist compositions.

Juhi Vishnani

Creative Director

Juhi Vishnani, graphic designer, creative director, and co-founder of November, brings a research-driven approach to identity systems, publications, and brand strategies, blending India's rich archival heritage with contemporary design to redefine visual culture.

Discover People

Fashion

Hindostan Archive speaks to Blur The Border

BY Manica PathakOctober 23, 2024

Brand Highlight

LMNOH

Manica PathakFebruary 17, 2025

Brand Highlight

Atomicc Code

Komal MulgaonkarJanuary 27, 2025

Brand Highlight

Gully Labs

Manica PathakJanuary 15, 2025

Brand Highlight

Itoh

Komal MulgaonkarDecember 18, 2024

Discover Products

NO-MAD

Nestled in Mumbai's Horniman Circle, No-Mad offers an immersive journey into India's craftsmanship with its eclectic blend of handmade textiles, decor, and furniture.

Bangalore

General Items

September 9, 2024

A former school provisions store transformed into a space for curated design objects and an occasional mini gallery, this store houses ‘general items’ that serve practical purposes while transforming everyday tasks into elevated, thoughtful experiences.

Pondicherry

Bread & Chocolate

Experience coastal charm and indulgent flavors at Bread & Chocolate, a rooftop cafe in Pondicherry with a focus on locally sourced ingredients and artisanal creations.

Jaipur

Ecru

Located in a bungalow that once housed a dormitory, fashion and lifestyle brand Ecru’s flagship store is a joyful celebration of the Middle East and India.

Jaipur

Idli

An oasis of whimsy and culture, Jaipur's Idli is a celebration of Indian craftsmanship with French elegance

Discover Places

UNBLUR

Podcast India On The Map Debate

Art, AI & Identity: A Creative Deep Dive | The Creators’ Loft ft. Mandovi Menon & Shiva Nallaperumal

What does it mean to be an artist today? In our first episode, Mandovi Menon and Shiva Nallaperumal talk about creative discipline, collaboration, and the ways art connects to culture and identity.

Beyond Streetwear: Dhruv Khurana’s Vision for Almost Gods

Almost Gods, founded by Dhruv Khurana, stands out in India’s streetwear space by weaving mythological, historical, and cultural narratives into its designs. With a vision to create globally appealing yet deeply rooted offerings, the brand is redefining homegrown streetwear.

Reviving Craftsmanship: Monica Shah on Jade’s Grassroots Vision

Episode 7 of Backstage with Blur the Border features Monica Shah of Jade, sharing insights on the Grassroots Artisan Project, blending India’s artisanal legacy with modern global relevance.

INTERVIEWS

Samaaj Studio

Indigene Crafts

The Ikat Story

Is Age Appropriate Dressing Still A Thing?

Diverse age groups weigh in on whether the idea is alive or extinct

“No fashion item comes with a tag which says that it’s meant for a 50-year-old or a 20-year-old. It doesn’t matter how old you are, what’s most important is that the outfit works for you”

– Chhaya Momaya

“Now, I dress to please myself, and wear what I’m most comfortable in. This awareness definitely comes with age, and it’s more a privilege than a shortcoming.”

– Roshni Chopra

CAMPAIGNS

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• Culture meets Identity • Fresh meets Bold • Modern meets Holistic • Discovery meets Representation • Art meets Opportunity • Culture meets Identity • Fresh meets Bold • Modern meets Holistic • Discovery meets Representation • Art meets Opportunity • Culture meets Identity • Fresh meets Bold • Modern meets Holistic • Discovery meets Representation • Art meets Opportunity • Culture meets Identity • Fresh meets Bold • Modern meets Holistic • Discovery meets Representation • Art meets Opportunity