Backstage with Blur the Border is back with its second edition of the weekly podcast series. In this podcast, we go behind the scenes to discover India’s booming fashion industry through a fresh lens.

In Season 1, we hosted insightful conversations with some of India’s finest stylists leading the industry. Their focus and deep appreciation for the country’s homegrown labels became the foundation for the next season.

Hosted by Aishwarya Avlani, an influencer, content creator and brand consultant, she speaks to some of India’s best-known homegrown labels across fashion, beauty and accessories. This season, we take the experience up a notch with video-based content spotlighting the founders behind such prominent homegrown names. We explore their journey, pivotal milestones, occasional setbacks and their perspective on elevating India’s fashion on a global stage. Whether you're a budding entrepreneur, an aspiring business owner, or simply a connoisseur of one of these labels, this podcast is you.

New episodes release every Friday. Follow the podcast to stay updated.