Art, AI & Identity: A Creative Deep Dive | The Creators’ Loft ft. Mandovi Menon & Shiva Nallaperumal

March 17, 2025What does it mean to be an artist today? In our first episode, Mandovi Menon and Shiva Nallaperumal talk about creative discipline, collaboration, and the ways art connects to culture and identity.

LMNOH

February 17, 2025LMNOH reimagines home decor as a canvas for self-expression, blending playful design with timeless craftsmanship.

Atomicc Code

January 27, 2025Atomicc Code reimagines Ayurveda for modern living with 'Everyday Sacred,' blending ancient rituals with contemporary design through handcrafted candles, artisanal incense, and holistic wellness essentials.

Gully Labs

January 15, 2025Redefining sneaker culture with India's rich heritage, Gully Labs merges premium craftsmanship with authentic cultural storytelling to create a uniquely Indian identity in every step.

Itoh

December 18, 2024ITOH blends precision, artistry, and timeless design, celebrating the craft of garment construction with global appeal.

Beyond Streetwear: Dhruv Khurana’s Vision for Almost Gods

December 2, 2024Almost Gods, founded by Dhruv Khurana, stands out in India’s streetwear space by weaving mythological, historical, and cultural narratives into its designs. With a vision to create globally appealing yet deeply rooted offerings, the brand is redefining homegrown streetwear.

Reviving Craftsmanship: Monica Shah on Jade’s Grassroots Vision

November 25, 2024Episode 7 of Backstage with Blur the Border features Monica Shah of Jade, sharing insights on the Grassroots Artisan Project, blending India’s artisanal legacy with modern global relevance.

11.11/eleven eleven

October 7, 202411.11/eleven eleven redefines crafted clothing with a refined aesthetic that challenges traditional perceptions of textile techniques. Co-founded by Himanshu Shani and Mia Morikawa, the brand emphasizes mindful creation, blending sustainability and artisanal collaboration to produce seasonless garments that embody both design and environmental responsibility.

General Items

September 9, 2024 A former school provisions store transformed into a space for curated design objects and an occasional mini gallery, this store houses ‘general items’ that serve practical purposes while transforming everyday tasks into elevated, thoughtful experiences.

Craft, Community, and Storytelling: Sreesha Shetty, Founder of ShopLune

August 29, 2024 Sreesha Shetty, founder of Lune, has turned her passion for handcrafted jewelry into a leading female-run label, favored by stylists and celebrities. Unlike trend-driven brands, Lune reflects Sreesha’s artistic vision, offering timeless statement and everyday pieces. With stores in Mumbai and Goa and a strong online presence, Lune has grown from a passion project to one of India's top jewelry labels. For aspiring entrepreneurs, Sreesha’s journey is a testament to building a brand rooted in creativity.

Building a Belief-Led Brand with Raul Rai, Co-founder of Nicobar

August 22, 2024Raul discusses his transition from investment banking to entrepreneurship, co-founding Nicobar with Simran Lal. The conversation explores the brand's commitment to mindful consumption, creating timeless designs, and balancing aspiration with accessibility. Raul also emphasizes learning from customers, the role of luck, and personal growth from taking risks. The episode offers insightful advice for aspiring entrepreneurs.

The Creative Force Behind Valliyan: Nitya Arora

August 2, 2024Nitya Arora, the founder of Valliyan, has been a pivotal force in India's homegrown brand revolution, showcasing her talents in curation, styling, and creative direction, with notable achievements in 2024 including a standout Lakme Fashion Week presentation and the opening of a new store in Kala Ghoda, Mumbai.

People, Stories, and Collaboration with Pranav Misra, Co-founder of Huemn

July 31, 2024Pranav Misra of Huemn shares insights on balancing creativity and business, emphasizing individuality and storytelling over transactions.

Bread & Chocolate

June 14, 2024Experience coastal charm and indulgent flavors at Bread & Chocolate, a rooftop cafe in Pondicherry with a focus on locally sourced ingredients and artisanal creations.

Unique Ceramic Pieces that Can Instantly Elevate Your Personal Space

June 10, 2024Discover unique ceramic pieces to spruce up your personal space.

Ecru

May 29, 2024Located in a bungalow that once housed a dormitory, fashion and lifestyle brand Ecru’s flagship store is a joyful celebration of the Middle East and India.

Roma Narsinghani’s artisanal collections push the boundaries of both form and function in jewellery designs

May 13, 2024A jewellery label that showcases the expertise of generational artisans through geometric shapes and conceptual designs

Idli

April 30, 2024An oasis of whimsy and culture, Jaipur's Idli is a celebration of Indian craftsmanship with French elegance

Moonray

February 15, 2024The luxury brand's Kala Ghoda store is a harmonious blend of contemporary elegance and timeless craftsmanship.

10 pieces that put a cool, contemporary spin on the country’s crafts

February 2, 2024From brocade blazers to bandhani dresses

10 retro accessories that are becoming increasingly rare

January 26, 2024Add some old-world charm to your wardrobe

Inside: A guide with gifts for every generation

January 25, 2024We’ve decoded the perfect present for every decade

10 heirloom-worthy pieces you should invest in

January 23, 2024From hand-painted saris to intricately embroidered outerwear

10 products for the perfect bath time routine

January 13, 2024Build a relaxing bath routine to let go of the stresses of the world

Bid adieu to style woes with these maximalist pieces of jewelry

December 29, 2023These bold and maximalist jewelries can transform your look with absolute ease

Bhavya Ramesh

December 20, 2023Located in the famed art district of Kala Ghoda Mumbai amidst heritage landmarks and boutiques, Bhavya Ramesh’s eponymous store is a space that appears to be a leaf out of a fantasy novel; and as unique as the jewelry pieces housed within it.

Studio Wildflower By Dhruva

December 13, 2023Quietly tucked away from the chaos of city life in the midst of a 125-acre organic farm and nursery, a small design studio blooms in the wilderness of nature.

Obataimu

November 24, 2023An eccentric boutique neatly tucked away in the art-centric district of Kala Ghoda in Mumbai, cleverly fuses idiosyncratic fashion with luxury essentials.

Minolae Jain

October 12, 2023The dynamic art director who is turning her dreams into a ‘reel’ity

Doki Doki

September 14, 2023Fresh and off-beat, Doki Doki's boutique store offers visitors a beautiful juxtaposition of minimalist neutrality and bold pops of colours.

What does GenZ have in their shopping carts

August 25, 2023 10 pieces that give you a glimpse into the preferences of what could soon be the largest cohort of consumers

280 Siolim by Savio Jon

August 8, 2023280 Siolim is marinated in a treasure trove collected and curated over the course of many years by designer Savio Jon

9 not-so-basic kurtas to add to your collection

July 7, 2023Replete with playful prints and unconventional detailing, kurtas have never looked cooler

Forest of Chintz is redefining contemporary statement jewellery with India’s rich handcrafting techniques

July 5, 2023Forest of Chintz is bringing together distinctive shapes and a playful color palette that beautifully complements any carefully curated ensemble.

Drawn’s colourful and vibrant looks make for modern timeless outfits

June 30, 2023Drawn focuses on timeless wardrobe staples that are a celebration of the joy of dressing, color and happiness

Jaipur Modern

May 29, 2023Conceptualized in a vintage 1940s bungalow, Jaipur Modern pays homage to the revered expertise of Indian karigars and their crafts.

Verandah

May 29, 2023Tucked in a 19th-century Indo-Portuguese villa, Verandah poses as an ideal halt to pick up beach-friendly and travel-appropriate ensembles.

Studio Kassa

May 22, 2023Residing in the heritage hotel Narain Niwas Palace of Jaipur, Studio Kassa is a space that you walk into for a laidback-turned-experiential journey.

No Nasties

April 25, 2023Tucked in Goa’s popular Assago–a charming 120-year-old Portuguese home abodes No Nasties.

PDKF Store

April 25, 2023PDKF’s store provides the ideal opportunity for visiting tourists to take home a piece of the city with them.

Parampara

April 25, 2023Nestled in the heart of Jaipur that becomes an unwinding maze for its varied travelers.

Indian designers that also do great accessories

April 25, 2023We drew up a list of Indian designers who have brought their signature aesthetic to bags, belts and other add-ons that come with transformative powers

Sustainable fashion that shelves stereotypes

April 25, 2023Bold, brave and bright, the conscious clothes we’re seeing now are eager to shed their unimaginative image. Here’s where you can find them.

All the elevated essentials you need in your wardrobe

April 25, 202310 elevated essentials you should invest in. Equal parts cool and classic, these styles hit the sartorial sweet spot.

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What does it mean to be an artist today? In our first episode, Mandovi Menon and Shiva Nallaperumal talk about creative discipline, collaboration, and the ways art connects to culture and identity. With humor and insight, they unpack misconceptions about creative work, unexpected sources of inspiration, and how their own journeys have evolved over time.

What We Discuss:

  • 00:00 Introduction
  • 00:36 Path 1: Discovery
  • 7:40 Path 2: Unblur
  • 11:20 What is your origin story? A pivotal moment or influence that sparked creative energy in your life?
  • 26:19 In terms of process, what are some of your go-to habits or rituals that help you get into the creative mindset?
  • 27:21 Path 3: Perspectives
  • 27:31 AI in the Creative Industry- Boon or Threat
  • 34:22 Social Media as a tool for shaping identity
  • 43:41 The Rise of the Creative Director

For feedback and suggestions, reach out to us at podcast@blurtheborder.com 

As always, thank you for tuning in! 

LMNOH

by Manica Pathak
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Home decor in India is taking a more personal turn, moving beyond pure functionality. Among the many brands that have emerged in recent years, LMNOH shares the spotlight, particularly for their whimsical furniture, lighting, planters, mirrors, sculptures, and other thoughtfully-made objects to encourage modern consumers to rethink their homes as canvases of self-expression. 

Founded in 2023, by Samarth Arora LMNOH positions itself as a design-drive brand but rather than simply creating bold, attention-grabbing designs, LMNOH transforms everyday objects— often seen as a checklist of essentials to fill a home—into pieces that make people get creative and infuse their home with a playful version of themselves. 

This is best exemplified—and perhaps serves as a strong premise for the brand—in LMNOH’s signature designs, such as tables shaped like an amoeba, the Colosseum, or a puzzle piece; ceiling lights built like a bird’s nest; or a bench composed of abstract faces. At first glance, these descriptions might suggest exorbitant or dramatic pieces, but it’s the careful balancing of different elements such as colour, texture, material and pattern that makes them feel naturally integrated into a space.

Amid the existing noise of the world, the need for a space that feels both enriching and personal has never been stronger. Therefore, whether it is a floor lamp setting the perfect evening mood or planters that can be home for your favourite plants brands like LMNOH make it easier to carve out those favourite corners for you. This philosophy extends to the brand’s deep appreciation for high-quality materials—brushed metals, sustainably sourced wood, and glass—crafted in collaboration with skilled Indian artisans. It falls in tandem with a tastefully restrained colour palette including shades of rich browns, brass, natural greens, amber and concrete.

To fully grasp LMNOH’s design ethos, a visit to their homepage offers a closer look at their products, while their Instagram visually situates their furniture and lighting in real home settings. Beyond their designs, the brand has cultivated a distinct and refined visual identity—through typography, illustrations, and an aesthetic direction that subtly diverges from the conventional home décor presentation, giving LMNOH a modern and unique edge.

Discover LMNOH :

Website: https://www.lmnoh.com/

Instagram: @thelmnohstore

Atomicc Code

by Komal Mulgaonkar
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Despite being a vital part of India’s heritage, Ayurveda often feels out of reach, confined to luxury spas or ashrams, leaving a gap to incorporate into everyday routines. Atomicc Code seeks to bridge this gap by reimagining wellness for modern living, guided by the simple yet profound tagline: “Everyday Sacred.” Its product range—which includes incense, candles, and more—is crafted to bring a sense of beauty and sacredness into the comfort of your space, making wellness feel both personal and approachable. Through exceptional design and contemporary packaging, the brand breathes new life into ancient practices like burning incense, ensuring these age-old rituals remain as relevant globally as they are meaningful locally.

Envisioned by Gautam Seth—a chemical engineer turned entrepreneur—Atomicc Code stems from a deep passion for design and a renewed perspective on Ayurveda. Having already founded two successful lighting and décor ventures, Klove and CollektKlove, Gautam felt compelled to bring Indian Ayurveda onto the global stage after witnessing how often it was misunderstood abroad.

Gautam built Atomicc Code around a core Ayurvedic principle: everything you eat or apply on your skin has a profound effect on a cellular level. Quality, therefore, is non-negotiable. Their hand-poured candles use pure itar and soy wax, each batch certified to meet international stringent standards. This commitment extends to every product— from artisanal incense sticks and home fragrances to organic oils and the recently launched yoga essentials, crafted with durability in mind.

The brand offers a unique approach in its formulations, merging homegrown ingredients—like tulsi, jasmine sourced from Madurai and vetiver sourced from Hubbali—with carefully chosen contemporary scents. For instance, take their Calm Home Fragrance, which blends lemon & Peruvian Palo Santo, with attar mitti—an earthy note evoking the freshness of long-awaited rain. Beyond fragrances, the brand extends its focus on holistic well-being to textiles, introducing a meditation blanket crafted from pure, handspun cotton. Woven on a pit loom by a collective of women in Punjab, this soft khes blanket is designed to bring comfort during meditation or rest.

Moving forward, the brand plans to venture into yogic clothing, yoga accessories, and more. Blending top tier products with sleek, modern branding in soothing tones of beige, grey, and Tuscan yellow, the brand captures the essence of a comforting return to home.

Discover Atomicc Code:

Website: https://atomicccode.com/

Instagram: @atomicccode

Gully Labs

by Manica Pathak
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For years, sneaker culture has been shaped by its ties to the West, steeped in influences and features we’ve come to recognize instantly. From culturally popular sports like Basketball to sports legends, hip-hop music to the rebellious edge of punk subculture or graffiti, these cultural touchpoints have defined its identity. However, with the Indian sneaker market projected to soar to an impressive 70.6 million pairs by 2029, brands like Gully Labs are stepping in to ask a pivotal question: Why can’t India’s sneaker culture draw from the country’s own rich and revered heritage? In a land celebrated for its age-old handicrafts, and festivals that are a spectacle, Gully Labs sees the untapped potential. With collections that not only emulate quality and style but also draw from India’s rich cultural motifs Gully Labs is carving a space for sneaker culture that’s uniquely Indian.

Founded in 2023 by Arjun Singh and Animesh Mishra, Gully Labs is shaped by deep reflections on how we understand our culture and the forces that have shaped it. The brand boldly prompts us to reflect on what we truly know about the people, events, and traditions that continue to define and shape modern India. This introspection flows into the Gully Labs ethos, captured assertively in their manifesto, which is as unapologetically honest as it is thought-provoking. 

The label’s sneakers are crafted with premium thick-grain leather, reinforced with a hand-stitched and durable rubber sole. What truly distinguishes them, however, are the design elements that authentically represent India. Notable features include their branding embroidered in the Devanagari script, as well as designs like the Saaj Orange, showcasing Rangoli-inspired patterns and Gully Number 001 – Naadu featuring embroidered boat-both celebrating the Indian festive seasons Diwali and Onam respectively. Their recent collaboration, titled Thread, with Prxkhxr—a renowned Indian streetwear label—showcases camp shirts, straight-fit trousers, and sneakers adorned with ghungroo motifs. This collection pays homage to the grace and reverence of Indian classical dance forms.

A quick scroll through their Instagram reveals that storytelling lies at the very heart of Gully Labs. With professionally shot campaigns and thoughtfully curated videos, the brand redefines how we see sneakers, placing them in refreshingly unexpected settings— marking the beginnings of India’s very own sneaker culture from the ground up.

Discover Gully Labs :

Website: https://gullylabs.com/

Instagram: @gullylabs

Itoh

by Komal Mulgaonkar
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A departure from trend-driven menswear, ITOH showcases a blend of Indian weaves and Japanese design aesthetics, brought to life through impeccable tailoring. The result is silhouettes that feel relevant now and for times ahead. In Amit Babbar’s world, the subtleties of each thread are as vital as the finished garment – a philosophy reflected in the brand’s collections, which often feature loose, structured shirts, tailored trousers, and suit sets.

Locally sourced and handwoven, handspun, and hand-finished across India, ITOH’s fabrics capture a quality and texture that modern mills simply can’t replicate. Crafted from fine fabrics such as cotton, mulmul, silk, linen, and washed wool—each woven just for the brand—every piece undergoes washing and finishing techniques to achieve distinctive textures, whether it’s a crushed effect for summer suits or a distressed finish for casual wear.

Amit brings with him an extensive background in the garment industry, including collaborations with renowned Japanese labels like Maison de Soil, Tsumori Chisato, Mando, and ne Quittez pas. After 15 years of experience, he sought to channel his passion for garment construction into a brand that blends both Indian and Japanese cultures seamlessly. This vision led to the inception of the brand, which debuted its first collection at Sanjay Garg’s Raw Mango store in 2018. Since then, ITOH has launched 14 capsule collections, or ‘Lots,’ as Amit likes to call them. Each collection pushes the boundaries of Indian textiles, not just through design but through constantly re-imagining traditional weaving techniques.

For instance, Lot 9, launched in October 2021, is a great example of this approach. While weaving the fabric, each throw of the shuttle was controlled by the artisans, making precise adjustments throughout the process. The fabric underwent a hand-driven yarn-twisting technique known locally as nali pakano, followed by warping on a horizontal drum (drumkora), and was finally woven on a pit loom called Matha tant. This attention to detail truly embodies the brand’s philosophy: that garment construction is a science—one that requires precision, artistry, and a deep respect for the craft.

Over the years, ITOH has quietly carved a niche for itself, crossing borders with its thoughtful, cross-cultural designs and earning recognition from curators and stockists in Japan, Korea, and Austria. Rooted in simplicity and quality, the brand continues to resonate with those who cherish minimalism, timeless design and impeccable tailoring at the core of their wardrobe.

Discover Itoh :

Website: https://itoh.in/

Instagram: @itohnewdelhi

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How does a brand stand out in today’s competitive market? You differentiate, reveals Dhruv Khurana, the founder of Almost Gods, a brand that has steadily attracted a loyal following for their ability to breathe a fresh perspective into India’s burgeoning streetwear space. Almost Gods is, however, not only a streetwear brand. Through Dhruv’s creative vision, the brand draws from mythological, historical, and cultural symbols to tell stories through their offerings. The why behind the brand is answered as Dhruv reveals his background story and what drew him to this space. With a goal of making clothes that have global appeal but are rooted in India, Almost Gods is a homegrown brand whose journey has just begun.

What We Discuss:

  • 00:00 Intro
  • 02:01 How Almost Gods Has Built a Community 
  • 03:12 On Dhruv’s Entrepreneurial Bug 
  • 07:56 How Almost Gods Was Conceived 
  • 09:34 The Early Days of the Brand 
  • 11:14 On Building a Team
  • 13:20 On Stealing Ideas 
  • 13:58 On Not Being Afraid to Reinvent 
  • 16:54 On How to Stay Relevant 
  • 19:31 The Story Behind the Brand Name
  • 21:00 On How to Make Your Brand Ethos Connect with your Consumer 
  • 23:09 Balancing Commercial Success with Creative Integrity
  • 25:36 On Patenting & Trademarking
  • 28:04 Almost Gods Design Process
  • 32:23 When Ranveer Singh, Diljit Dosanjh, and Machine Gun Kelly Wore Almost Gods 
  • 33:33 On Challenging Retail Design 
  • 37:00 Almost Gods’ International Expansion
  • 38:33 Approach to Collaborations
  • 40:38 Dhruv’s Go-to Homegrown Brands & Advice for Budding Brands
  • 44:20 The Future of Almost Gods in the Phy-digital Space
  • 47:13 Know the Founder

For feedback and suggestions, reach out to us at podcast@blurtheborder.com 

As always, thank you for tuning in! 

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It’s episode 7 of Backstage with Blur the Border and in this episode, we have with us Monica Shah, one half of the dynamic duo who lead Jade, a brand that has gained recognition for blending India’s artisanal legacy with contemporary and modern-day ensembles. Most recently, Jade has launched the Grassroots Artisan Project, with a focus of showcasing indigenous craftsmanship techniques through ready-to-wear collections. Monica works closely with artisans who have gained expertise in a certain craft style and through their ingenuity, turns it into a motif through the Grassroots Project. For the brand, their mission is to preserve crafts and challenge the way in which we’ve worn them in India, while making it relevant to a global audience as well. In this episode, Monica speaks to host Aishwarya about the idea behind this project, Jade, and how they approach brand-building with this very important mission in focus.

What We Discuss:

  • 00:57 Monica Dives Into The Grassroots Artisan Project
  • 03:15 Reinventing Traditional Crafts
  • 04:52 Cultural Sustainability and Modernization
  • 05:22 The Future of Indian Couture
  • 17:20 The Spirit of the Jade Woman
  • 19:50 Challenges in Growing a Brand
  • 21:28 Balancing Tradition and Modernity
  • 23:57 The Role of Digital Storytelling
  • 28:21 The Inception of Jade
  • 30:28 How Monica’s Background in Interior Design Informs the Brand
  • 31:42 On Collaborating with Museums 
  • 32:59 Go-to Homegrown Brands 
  • 33:35 Elevating Indian Design Globally
  • 34:49 Looking Ahead
  • 36:15 Know the Founder

For feedback and suggestions, reach out to us at podcast@blurtheborder.com 

As always, thank you for tuning in! 

11.11/eleven eleven

by Manica Pathak
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While several homegrown labels have embraced and elevated traditional textiles and crafts, 11.11/eleven eleven has cultivated a design language that sets its silhouettes noticeably apart. Much of the labels’ core foundations are derived from their belief that “the moment we put on clothing, there is a shift from being an individual to an interconnected member of society”—amplifying the larger role of crafted clothing beyond simply enveloping the body. 

Co-founded by Himanshu Shani and Mia Morikawa in 2008, 11.11/eleven eleven is renowned for creating a limited batch of seasonless garments that include shirts, outerwear, dresses, T-shirts, accessories, and more. A hallmark of the brand is its understated simplicity—steering away from ornate craft techniques, 11.11/eleven eleven leans into a luxurious, refined aesthetic. While it is common to find crafts such as Bandhani, Kantha, Shibori, and Indigo dyeing in their collections, 11.11/eleven eleven stands out by challenging our familiar perceptions of how these techniques are usually placed or applied to clothing. These visual elements, some of which also combine two distinct surface techniques, give rise to inimitable pieces— exemplified by their ‘Indigo Flower’ line— an aspect that has created a strong footing for the label within the industry.

Beyond design, the brand is widely recognized for its commitment to mindful creation and environmental responsibility. This commitment is embedded in the label’s philosophy, starting with the use of 100% natural dyes that create a rich, earthy palette of indigo, off-white, smoke, and more, and extending to the slow-made production process in collaboration with artisans across India.

Founded at a time when sustainability was not yet a mainstream concept, labels like 11.11/eleven eleven have made a significant impact through storytelling, communicating its value as a vital component of establishing a presence in today’s fashion landscape. Their focus extends beyond the superficial aspects of design; it encompasses the narratives, intentions, and transformative potential of clothing in an age characterized by a culture of instant gratification.

Discover 11.11/eleven eleven:

Website: https://11-11.in/

Instagram: @1111clothing

Bangalore

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Located on Bengaluru’s Gangadhar Chettiar Road, General Items is a curated space that promises an experience beyond the mundane. —its striking red gates and white walls set against the area’s weathered buildings and quaint surroundings. The store’s glass-fronted window provides just enough of a glimpse to draw you in. Once a school provisions store selling notebooks and other ‘general items’, this space has now been transformed into an occasional gallery and a store for design objects. General Items was founded by business partners, Spandana Gopal of Tipoii, a renowned design studio in Bengaluru and London, along with Sourcing Consultant Malini Malik. Initially stumbled upon for a cozy space for Tipoii, the founders decided to broaden its scope. In an effort to celebrate names that share a similar design philosophy, this 300 sq ft. space, houses independent Indian brands and designers, including Tipoii’s own cerations. Featuring kitchen, lifestyle, and décor products these objects not only serve their practical purposes but also transform ordinary tasks into elevated, thoughtful experiences. Echoing an industrial-chic design style, the store features grey concrete walls that set a robust backdrop. These raw surfaces are juxtaposed with sleek and modern shelves, providing an excellent setting for collections from Claymen, Archana Pidathala, Tosha Jagad, Lovebirds, 1 Shanthi Road, and more. At the store, a tiled island also doubles as a space for their occasional workshops titled ‘Meet the Makers’. This effort tells the tale beyond the material use of the objects housed at General items. Visitors can get up close and personal with the artists behind the products, not only marveling at the items but also appreciating the beauty and effort involved in their creation.

Address: 24, Gangadhara Chetty Rd, Bangalore – 42

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Creating came very naturally for Sreesha Shetty, the founder of Lune, a handcrafted female-run jewelry label that has become a favorite among stylists and celebrities. What we love about Sreesha’s journey is that she focused on creating a brand that isn’t trend-driven but is rather a result of her artistic vision. The brand believes in creating statement and everyday jewelry that is classic and enduring. Now with two stores in Mumbai and Goa, and a thriving online presence, Lune, which started out for Sreesha as a passion project has evolved into one of India’s leading jewelry labels for handcrafted concept jewelry. For budding entrepreneurs, who want to create a brand that is an extension of their creativity, this is a must!

What We Discuss:

  • 00:00 Intro 
  • 01:32 Sreesha’s Journey from Journalism to Jewellery
  • 02:59 The Birth of ShopLune
  • 03:40 Crafting Collections with Local Artisans
  • 06:59 Building a Community and Organic Growth
  • 08:49 The Growth of Celebrity Endorsements and PR
  • 11:48 Lune’s Foray into Retail
  • 14:33 Unique Jewelry Collections
  • 16:32 Impact of Environment on Creativity
  • 18:51 Finding Inspiration in Birmingham: The Founding Days of Lune
  • 20:39 Spotlighting Homegrown Labels
  • 22:00 Evolution of Jewelry Trends in India
  • 24:15 Creating Timeless Pieces with Lune
  • 26:22 On the Launch of Lune Fine
  • 27:41 On Her Mother Joining the Team
  • 30:24 Jewelry as Heirlooms: Personal Stories
  • 32:35 Quick Q&A: Know the Founder
  • 37:44 Future Plans and Final Thoughts

For feedback and suggestions, reach out to us at podcast@blurtheborder.com 

As always, thank you for tuning in! 

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In this episode of Backstage with Blur the Border, host Aishwarya Avalani sits down with Raul Rai, the co-founder of the lifestyle brand Nicobar. Raul shares insights into his entrepreneurial journey, beginning with his private equity and investment banking background to co-founding Nicobar with Simran Lal. The discussion delves into the brand’s philosophy of mindful consumption, creating timeless designs, and maintaining a balance between aspiration and accessibility. Raul also touches on the importance of learning from customers, the role of luck in success, and the personal growth that comes from stepping outside one’s comfort zone. The conversation is engaging, philosophical, and filled with valuable advice for aspiring entrepreneurs.

What We Discuss:

  • 00:00 Intro 
  • 00:51 From Ideation to Execution: The Birth of Nicobar
  • 05:10 Stepping Out of Your Comfort Zone and Embracing the Beginner’s Mindset 
  • 07:42 The Role of Design and Team in Nicobar
  • 08:26 How to Make Your Brand Stand Out 
  • 10:12 Raul’s Switch from Private Equity to Entrepreneurship
  • 13:33 A Day in the Life of an Entrepreneur 
  • 16:30 The Role of Serendipity in Brand Success
  • 24:45 On Working with your Partner
  • 30:59 Hiring for Passion: The Nicobar Approach
  • 32:09 Key Insights from Launching an Omnichannel Brand 
  • 32:46 The Importance of Storytelling in Branding
  • 36:08 The Customer Perception of a Brand // On Becoming the Go-to Brand for Gifting 
  • 39:29 On Staying True to Your Brand DNA 
  • 42:11 Balancing Brand Identity with Customer Needs
  • 46:46 Future Vision for Nicobar
  • 51:30 Know the Founder  

For feedback and suggestions, reach out to us at podcast@blurtheborder.com 

As always, thank you for tuning in! 

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Nitya Arora founded Valliyan at just 21—one of the country’s pioneering concept jewelry brands. Over the past decade, she has been a key figure in the homegrown brand revolution. While Valliyan remains central to her work, Nitya’s talents span curation, styling, and creative direction across the fashion and beauty industries. In this episode, we explore her journey, industry insights, and the significant milestones of 2024, including a stunning Lakme Fashion Week presentation and a new store in Kala Ghoda, Mumbai.

What We Discuss:

  • 00:00 Intro 
  • 01:40 The New Valliyan Speakeasy 
  • 03:18 Valliyan Show at Lakme Fashion Week 
  • 05:39 Relevance of Fashion Shows Today 
  • 09:21 Starting a Brand at 21 and Finding Early Success
  • 14:00 Managing Valliyan While Studying at Parsons 
  • 16:10 The Growth of Fashion Jewellery as a Segment in India 
  • 17:00 How Nitya’s Punjabi Heritage has Inspired the Brand 
  • 20:46 On Valliyan’s Sustainable Collection that was ahead of its Time 
  • 24:49 Valliyan’s Take on India’s Homegrown Label Industry
  • 33:12 The Importance of Building A Personal Brand for a Founder
  • 37:21 Know the Founder 

For feedback and suggestions, reach out to us at podcast@blurtheborder.com 

As always, thank you for tuning in! 

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Each brand founder wants to create a successful brand yet the formula to success is actually not formulaic at all. Case in point: Huemn. As a brand that has built a loyal community since its inception, Pranav Misra, the co-founder explains that the brand has never been transactional. It has always been about embracing individuality and allowing stories and people to take center stage. Along with this, a poetic perspective on life can go a long way. This episode is different but just as insightful and serves as a masterclass on balancing creativity and business.

What We Discuss:

  • 00:00 Intro 
  • 01:30 Royal Enfield x Huemn Collaboration 
  • 03:02 On Building a Community and Loyal Following 
  • 04:47 How Huemn Approaches Collaborations + Collaboration with Pepsi
  • 07:35 We’re in the Golden Era for Homegrown Labels 
  • 10:25 Pranav’s Go-to Homegrown Labels
  • 11:35 How It All Began: The Journey of Discovering Your Brand 
  • 14:07 Embracing Versatility for your Brand 
  • 17:31 “Art is Always Bigger than the Artist; the Artist is Bigger than the Stage”
  • 19:23 Building the Right Team 
  • 21:22 Huemn’s Global Positioning and the Origins of Streetwear 
  • 26:06 Why Pranav Decided to Start His Own Label 
  • 29:53 Building a Poetic Point of View and Way of Being 
  • 31:15 On Fashion School and Early Dreams 
  • 35:07 Know the Founder

For feedback and suggestions, reach out to us at podcast@blurtheborder.com 

As always, thank you for tuning in! 

Pondicherry

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Nestled in the coastal town of Pondicherry in Southern India, Bread & Chocolate is a lively rooftop cafe incepted with the challenge of making great bread in India. The 90-seater cafe focuses on a thoughtfully crafted menu with locally sourced ingredients. Co-founded in 2022 the cafe is the brainchild of Daniel Trulson, who oversees the bread, and Fabien Bontems, who specialises in chocolate. At Rue De La Marine which also houses the prominent Sri Aurobindo Ashram, Bread & Chocolate is frequented by tourists, flocking to indulge in their signature crusty sourdough toasts and healthy salad bowls. With their bold and indulgent- slightly unconventional- flavours including parsley cashew cream, vodka-cured snapper tartine and more, the cafe’s ambience is as inviting as its nutritious servings. The spirit of coastal charm is served right from Bread & Chocolate’s entrance, where visitors are greeted with baluster columns and an arched entryway – at the centre of which are imposing double doors. They swing open to an airy and cosy courtyard accentuated by overhanging plants from the cafe’s verandah. Perched atop a few flights of stairs, the café is sheltered by a charming wooden shed that overlooks a landscape teemed with vegetation. The design allows ample natural light and a breeze to flow through the space enhancing the dining experience, while visitors indulge in flaky croissants, smoothie bowls, and sandwiches. An additional nook stocked with artisanal and gourmet foods from other homegrown names such as Subko, Bontem’s own Mason & Co. chocolates, Urban Platter and more. They can be browsed through after a savoury and laid-back afternoon or an evening at the cafe. What truly makes this space a must-visit is the absence of extra textures or shapes, allowing the visitors to disconnect and disengage – while you are whisked off to a tranquil retreat. 

Address: MDR 1115, Auroville Rd, Kuilapalayam, Tamil Nadu 605101

Discover unique ceramic pieces to spruce up your personal space.

by Manica Pathak
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In recent years, the Indian landscape has witnessed a renaissance in the art of ceramics, driven by a new wave of experimental artists and homegrown names that are pushing the boundaries of this ancient craft. In our fast-paced lifestyles, this craft has gained renewed attention, inviting us to pause and appreciate the beauty of handwork. These pieces, each carrying unique aesthetics and often elevated by their imperfections, underscore the significance of human touch in a world dominated by digital clutter. Alongside basic earthenware items usually spotted in our homes, ahead, we have rounded up unique ceramic pieces to spruce up and add a touch of whimsy to your personal space.

Jaipur

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In the fashionable streets of Jaipur’s C-scheme is a lifestyle store straight out of a candy wonderland. Located in a bungalow that once housed a dormitory, fashion and lifestyle brand Ecru’s flagship store serves a delectable colour palette that is a joyful celebration of Middle East and India. Tinted mirrors and glass placed throughout the store reflect the warm light of the Jaipur sun whereas the waft of fragrant flowers and fresh fruits reminisce an afternoon in a loving Arab home. Drawing inspiration from their upbringing in Kuwait, where daily rituals were steeped in warmth, generosity, and tradition, the founders embarked on a journey to recreate these experiences through their designs. The brand’s collection ranges from finely crafted textiles to intricately carved marble pieces, imbued with a deep sense of cultural richness and heritage that is evident in every detail, be it the date palm motifs inspired by Arabic symbolism or the vibrant Jaipur block prints adorning cotton napkins. Founded by friends Nur Kaoukji, Noor Al Sabah and Hussah Al Tamim who draw inspiration from their childhood in Kuwaiti, Ecru has made its mark as a brand that seamlessly blends the vivid cultures of Middle East and India with its array of beautifully themed products. The Ecru store is a testament to friendship, shared memories and a deep appreciation for craftsmanship, where each piece tells a story.

Address: B-8, Bhawani Singh Rd, near Unicef Office, Durgadas Colony, C Scheme, Ashok Nagar, Jaipur, Rajasthan 302001

Roma Narsinghani

Founded by Roma Narsinghani • Started in 2018 • Concept Jewellery

by Manica Pathak
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Roma Narsinghani’s jewellery pieces, crafted by skilled artisans, stand out unmistakably, adding a striking and distinctive touch to every outfit and look they accompany. Alongside India’s affinity for jewellery largely dictated by traditional players the industry is currently making room for innovative designs that push boundaries in both form and function. The label’s jewellery pieces are inherently Indian and yet they carry a contemporary flair. Roma Narsinghani’s signature style boasts gilded pieces with a maximalist-make, and contours in metal that are structured and sculpture-esque – precisely detailed. 

Founded in 2017, Roma Narsinghani’s eponymous label crafts artisanal concept jewellery known for its geometric shapes and an approach that explores its conventional functions. What seems like intangible concepts or perhaps fleeting imaginations developed on paper, the label’s designs have been touted and favoured precisely for their whimsy and eccentricity. As captivating in reality as they appear on the glossy pages of magazines or digitally, these pieces aren’t afraid to take up space, introducing contemporary shapes and motifs that remould the concept of statement-worthy jewellery in India. Yet, their core identity remains rooted in inspirations drawn from Indian mythology, culture and Roma’s own Sindhi roots.

In the label’s collections, traditional craftsmanship shines through, showcasing the expertise of generational artisans- transforming every line, shape, and form from paper into tangible creations that reflect grandeur. Amongst their whimsical and playful pieces are hair buns – that have gathered prominence intrinsic to the label’s every collection. Other noteworthy explorations include metal bindis, scarf chokers and bracelets that embody chunky detailings.

Besides their designs, Roma Narsighani’s ethos deserves separate attention for its foundation in sustainability and creativity. Their designs incorporate unique materials like eco brass, recycled from previous collections, and algae beads, creating a regal aesthetic evident in their recent’ Lola and Koki’ collection. The label’s trajectory includes crafting capsule collection lines for the likes of Amit Aggarwal and Rahul Mishra – designers whose creations have set international runways ablaze. While the label is known for its sculpturesque style, Roma Narsinghani consistently reinvents itself with each collection. Drawing inspiration from various sources, the label transforms imaginative concepts into wearable forms that turn heads.

FOUNDER, ROMA NARSINGHANI

BTB: What drove you to design concept jewellery?

ROMA: Honestly, I like to design, if its apparel , jewelry or even spaces.. jewelry was a stroke of serendipity, stemming from a desire to create pieces that go beyond mere adornment. I am fascinated by the idea of using jewellery as a form of storytelling, weaving together elements of culture, history, and personal narrative into wearable art. Each piece becomes a canvas through which I can express my creativity and share meaningful stories with the world.

BTB: What has been an accomplishment that you have been the most proud of in your journey?

ROMA: One of the accomplishments that I am most proud of in my journey is receiving recognition for our sustainable practices and ethical approach to jewellery making. Winning awards such as the Sustainable Design Award by FAD & Helsinki Fashion Week and being recognized as a super talent by Vogue Italia reaffirms our commitment to creating jewellery that not only looks beautiful but also makes a positive impact on the planet and its people.

BTB: How do you visualize an ideal Roma Narsinghani customer?

ROMA: Visualizing an ideal Roma Narsinghani customer is like imagining a kindred spirit—a person who values craftsmanship, authenticity, and sustainability. Our ideal customer is someone who appreciates the artistry behind each piece, who seeks out unique designs that resonate with their individuality, and who shares our passion for making conscious fashion choices.

BTB: What’s your all-time favourite product?

ROMA: Choosing an all-time favorite product is a tough one, as each piece holds a special place in my heart. However, if I had to pick, I would say that our new algae bead hair bun is a current favourite, one can insert real flowers in it too, It is the essence of what Roma Narsinghani stands for—creativity, craftsmanship, and meaningful design.

BTB: Which three homegrown labels have grabbed your attention that you’d like to give a shoutout to?

ROMA: There are so many talented homegrown labels in India that deserve recognition. Three that have particularly caught my attention and that I would like to give a shoutout to are: Bodements, Doodlage & Studio Beej 

Discover Roma Narsinghani:

Website: www.romanarsinghani.com

Instagram: @romanarsinghaniofficial

Goa

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Located in Jaipur’s C-scheme lies a whimsical oasis of culture and style. Founded almost two decades ago by French illustrator and designer Thierry Journo, Idli is a celebration of East meets West where traditional Indian craftsmanship intertwines with French elegance. Thierry began his career as a copyist at Louvre, collaborated with designers like Thierry Mugler and Andree Putman, and as an illustrator with John Galliano. He came to India in 2006 and fell in love with the country’s vibrant culture and style, and has been living in Jaipur ever since. Having worked with luxury fashion all his life, Thierry brings a certain je ne sais quoi to India with Idli. More than just a brand, the Idli store is a manifestation of Thierry’s dreams that come alive through a curated collection of womenswear and menswear, furnishings, textiles, crockery and more. A pathway adorned with cobblestones leads to the store’s entrance, bordered by majestic palm trees on both sides – mirroring the motif found within each doorway throughout the store. With all-white walls and ivory marble floors serving as a canvas, the brand’s colourful merchandise and playful decor make the store reminiscent of a circus tent. From trompe l’oeil canopies to tropical foliage hand painted on the walls and colourful paper lanterns hanging from the ceiling, each room transports visitors to a world of vivid imagination. Focusing more on eternal style as compared to fleeting trends, Thierry’s collections are seasonless with some iconic prints a part of the brand since its inception.

Address: Plot No. S 1, Subhash Marg, ESIC Colony, C Scheme, Ashok Nagar, Jaipur, Rajasthan 302006

Mumbai

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Nestled in the busy bylanes of Kala Ghoda’s Mittal Avenue, luxury ready-to-wear brand Moonray’s flagship store is a harmonious blend of contemporary elegance and timeless craftsmanship. With its all-white interiors, the store transforms itself into a cosmic celebration of the moon and its journey across the night sky. Inspired by the lunar orbit, various elliptical shapes flow freely through the store with every piece telling a story of meticulous design and artistic finesse. The store’s furniture and decor is made using earth friendly materials like hand-coated limestone, onyx marble, wood, glass and steel to create a galaxy of shapes and forms. The light installation– designed by the Moonray craft collective – takes centrestage, converging a lack of form with materiality to create a celestial galaxy of its own. Founded by mother-daughter duo Karishma and Avantika Swali, Moonray combines their love for design and craftsmanship with ready-to-wear apparel and accessories that boast timelessness and rarity. With a collection that spans across fashion, jewellery and accessories, Moonray’s designs have a unique aesthetic which cleverly balances minimal and maximal codes. From intricately embroidered garments to handcrafted accessories, the brand combines craft with fine materials that are consciously sourced. Designed by Karishma herself, the Moonray store is an invitation to discover a seamless blend of old and new ideas in the iconic art neighbourhood – where modern aesthetics meet traditional craftsmanship.

Address: Mittal Avenue, Fort, Mumbai 400001

From brocade blazers to bandhani dresses

by Neharika Manjani
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Many of us tend to associate the country’s crafts with age-old silhouettes. For instance, the word brocade almost instantly brings to mind a lustrous jewel-toned sari. However, in recent times, several designers have been putting an unconventional spin on the country’s textile traditions by merging them with new-age designs. These efforts not only help preserve languishing crafts, which first surfaced decades and even centuries ago, but also increase their relevance by making them more suited to the needs of a modern-day wardrobe. Today, it’s possible to find cool jackets featuring meticulous mirrorwork by Indian artisans, breezy dresses that celebrate the over five-thousand-year-old technique of Bandhani and more pieces that seamlessly blend the old with the new. For those looking to acquire such styles, we’ve put together an edit of 10 items that showcase Indian crafts in a contemporary light. Scroll down to shop them now.

Add some old-world charm to your wardrobe

by Neharika Manjani
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There are certain accessories which have managed to retain their charm even decades since they first surfaced. For instance, brooches–popular with iconic actresses such as Audrey Hepburn and Grace Kelly in the 1900s–continue to fit into most modern-day wardrobes with ease. Similarly, padded headbands, which were one of the ‘80s biggest sartorial hits, are considered cool even today. However, in a world where the collections of most labels are shaped by fleeting trends, finding iterations of items that draw from the past but still feel relevant in the present day can be tricky. Ahead, for those who are looking to inject a generous dose of old-world glamour into their wardrobe, we scoured the internet and put together a list of 10 retro finds that are hard to come by. There’s a neck scarf which can add a touch of elegance to any look, a pair of brogues that befriends countless bottoms and more nostalgia-inducing pieces. Shop them before they sell out.

We’ve decoded the perfect present for every decade

by Neharika Manjani
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We’ve all found ourselves in this scenario on more occasions than one: You’re trying to find a gift for someone who belongs to a different generation, but you can’t quite crack what to get them because their sartorial preferences vary vastly from yours. This all-too-familiar conundrum, can quickly make gift-giving, a seemingly simple and fun task, quite daunting. However, upon closer examination, you’ll learn that each decade of our lives is characterised by a very distinct approach to fashion, and deciphering that is key to finding the perfect present. For instance, when you’re in your 20s, you’re still in the process of defining your personal style and, therefore, you’re likely to appreciate a gift that allows you to test-run a new trend. However, when you’re in your 30s and 40s, your appetite for sartorial experiments starts to diminish and you start to slowly lean towards investment items or high-quality classics. Armed with this awareness, we put together a gift guide with something for every age group. Scroll down for our finds that are guaranteed to earn your brownie points.

20s

30s

40s

50s

60s

From hand-painted saris to intricately embroidered outerwear

by Neharika Manjani
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The term heirloom-worthy fashion almost instantly brings to mind a heavily-embroidered ensemble or an ornate, multi-layered necklace. While such pieces are still preserved and passed down to future generations, heirlooms can take many forms today. They can look like an item born out of designer collaboration, a separate that celebrates the country’s crafts, a hand-painted sari that can never be replicated in its entirety, a silk lehenga that took several man-hours to make or a one-of-a-kind accessory which was created in limited quantities. Wondering where you can find fashion that grows in value as time passes? We studied the collections of several coveted homegrown labels and designers–Anu Merton, Misho and Patine to name a few–and rounded up 10 articles that we consider collectibles. Scroll down to shop finds that you’ll cherish for decades to come.

Build a relaxing bath routine to let go the stresses of the world

by Ami Jani
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In today’s fast paced world, our days are usually chock-a-block with things to do and the only me-time we truly get is in the bathroom, which usually comprises of a quick 10 minute suds-and-rinse routine. A great way to decompress and regroup your thoughts is to create an indulgent bath time routine. With a tub of warm water and soothing scents that tantalise your olfactory senses, a comforting bath routine helps you disconnect from the stresses of daily life and be present in the moment. Create a calming ambiance with some pampering bath products like luscious shower gels, bath salts, scented candles and a luxurious bathrobe. Blur The Border brings you bath time essentials that will help you create an easy self-care routine – and stick to it.

These bold and maximalist jewelries can transform your look with absolute ease

by Manica Pathak
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We often find ourselves fretting over the perfect outfit coordination or painstakingly assembling every detail. While curating the right look is an important step for most of us, sometimes all it takes is minimal effort to make a statement – case in point, maximalist jewelry. Loud and bold with their distinct aesthetics, these pieces of jewelleries can catapult the most basic of outfits into the realm of haute couture, and turn recurring fashion dilemmas into a style quotient. From blingy neckpieces that add jaw-dropping glamour, chunky cuffs and bracelets that scream confidence to designs that are a rebellious take on convention, Blur The Border has curated a range that is the ultimate style secret weapon, for any occasion that comes your way.

Mumbai

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Located in the famed art district of Kala Ghoda Mumbai amidst heritage landmarks and boutiques, Bhavya Ramesh’s eponymous store is a space that appears to be a leaf out of a fantasy novel; and as unique as the jewelry pieces housed within it. The first brick-and-mortar store of the self-taught jewellery designer, features a façade ingeniously crafted to resemble the open jaws of a serpent, summoning passersby to an intriguing and immersive shopping experience. Reflecting the label’s design ethos, the store, personally designed by Bhavya Ramesh, offers a glimpse into its renowned bohemian jewellery designs inspired by the Banjaras. In contrast to its fantastical welcome, the space unfolds to a luxurious interior as its muted colour palette offsets the stunning sterling silver jewelleries displayed. They lead up to divine-like human sculptures emerging from the walls. These sculptures – imitating hastha mudras – not only showcase the label’s collections but also serve as ethereal displays themselves. The magic doubles as sculpted ears that creatively double as elegant holders for ear accessories to fill the space. This aesthetics-meets-function concept store departs from conventional store displays. A must-visit tour de force from the world of Bhavya Ramesh, it is an artistic haven that transcends a mere shopping destination for visitors.

Address: Shop No. 3, 43, Forbes St, behind Rhythm House, Kala Ghoda, Fort, Mumbai, Maharashtra 400001

Ahmedabad

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Quietly tucked away from the chaos of city life in the midst of a 125-acre organic farm and nursery, a small design studio blooms in the wilderness of nature. Founded by NIFT graduate Dhruva Patel in 2017, Studio Wildflower is an artist’s wonderland with inspiration to be found in every nook and corner of the quaint space. The studio features expansive French windows on three sides, welcoming abundant natural light to flood the space and casting a warm golden radiance upon every piece. The studio’s neutral decor and furnishings provide the perfect backdrop for the artwork and pieces to make a splash of colour while the ceiling has a hand-painted mural in vivid colours. Studio Wildflower also doubles up as a homeware brand with its product offerings extending to ceramicware, small interior objects, glassware, rugs, scarves and more. With the idea to create pieces that transport you to a happy place, the brand’s colourful range of merchandise features hand-painted artworks that are inspired by nature. Take a trip to the picturesque design studio in the middle of nowhere for a quick break from the hustle and bustle of daily life.

Address: At Sardar Patel Farm, Kathwada, Gujarat 382430

Mumbai

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Obataimu, an eccentric boutique neatly tucked away in the art-centric district of Kala Ghoda in Mumbai, cleverly fuses idiosyncratic fashion with luxury essentials. Housed in a nifty 600 sq ft space, the boutique is designed to evoke nostalgia with its metallic flooring borrowed from Mumbai’s local buses and cork walls. In the age of instant gratification, Obataimu believes in slow fashion with the in-store apparel only available for display. Each piece is handmade by a single tailor in their in-house atelier that is separated by a glass wall – offering customers a glimpse into the labour of love that goes into making their pieces. With all the sustainable practices in place, the brand does not forget to have fun. Their art line consists of one-of-a-kind architectural pieces deriving inspiration from great artists from across the world. The brand’s luxury loungewear offers an array of apparel across tops, t-shirts, bottoms, coords, jackets and more. A perfect blend of comfort, luxury and innovation, all their pieces are made from specially developed fabrics which get softer and better with every wear. 

Obataimu means overtime in Japanese, which the brand interprets as a way of marrying pleasure with productivity. In an effort to build a community that revels in slow living, the boutique space transforms itself to host workshops and events inviting you to take a pause.

Address: Ground Floor, Machinery House, 3, S Bharucha Marg, Kala Ghoda, Fort, Mumbai, Maharashtra 400001

The dynamic art director who is turning her dreams into a ‘reel’ity

Art Director
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Minolae Jain, the Assistant Art Director of the ABC sitcom series, Home Economics, has always been close to the cinematic splendor of movies. At the creative junction of her life, Minolae has worked on an array of short films like ‘Becoming Eddie’ that has been nominated for film festivals across the globe, as well as for series like McMillions, Unprisoned, and Netflix, and YouTube kid’s show Blippi, etc. Minolae found her calling on the sets of her high school play, an adaptation of Snow White and the Seven Dwarfs, where her life took a pivotal turn. Her love for films is deeply rooted in the essence of family bonding over lazy afternoon movie sessions, which taught her the associative power of cinema across generations. Growing up in India, Minolae combines the aspects of her inherent diverse and multicultural country with her academic education abroad to maneuver her career. She says, “The one thing that sets me apart is growing up in a diverse and multicultural country that is currently a melting pot between tradition and globalization.” One of the youngest students in her class—the Bengaluru-born American Film Institute graduate—moved across the world to master the dynamics of production design. Minolae considers herself a product of content from the Indian Film Industry and Hollywood.

Know more about Minolae:

Website: www.minolaejain.com

Mumbai

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Hidden away in the busy by-lanes of Ballard Estate in south Mumbai, Doki Doki is a newly opened boutique store offering visitors an architectural interlude while browsing through the latest fashion. Situated in an abandoned ice warehouse, the store’s interiors are designed to be much more than just a space for clothing – a story taking the shopper through a medley of colour and architectural prowess. The entrance wall is decked in a three-toned striped mural whereas the store maintains a minimalistic aesthetic defined by stark white walls and pale grey flooring. The serene ambiance is abruptly interrupted by bold red chairs and shelves with sharp angles and continuous lines of bright blue metal pipes gracefully meandering throughout the space, a beautiful juxtaposition of minimalist neutrality and bold pops of colours indulges visitors in a unique sensorial experience. One of the only stores in Mumbai to exclusively showcase western apparel by Indian designers, Doki Doki offers visitors a place  to interact with upcoming and established homegrown fashion labels like Fool Dost, Kilchu, Polite Society, Doh Tak Keh, Soquod, AKHL Studio among others. Fresh and off-beat, place this creative store on your explore list for a geometric savoir faire.

Address: 7, Calicut Road, Ballard Estate, Fort, Mumbai 400001

10 pieces that give you a glimpse into the preferences of what could soon be the largest cohort of consumers

by Neharika Manjani
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The factors that shape Gen Z shopping carts have been a subject of endless fascination for quite some time now. Today, the internet is filled with evidence of attempts aimed at deciphering what zoomers – a generation whose sartorial preferences are proving to be very different from those of their predecessors – want in their wardrobes. While the studies you’ll find are likely to vary, they’ll almost always have one conclusion in common. When it comes to fashion, appearance and affordability are no longer the only attractive attributes. It’s a well-known fact that Gen Zers tend to favour brave brands that take a stand and emphasise authenticity above all else. 

Ahead, we’ve rounded up 10 pieces that will give you a glimpse into the kind of styles that this increasingly influential cohort of consumers gravitates towards. There are sweatshirts stamped with slogans, jeans which, quite literally, make a statement and T-shirts that share short yet significant stories about their wearer.

In addition to story-telling separates, Gen Z shoppers also love a good fashion flashback (nostalgia-inducing cargo pants and corsets are some examples) as well as attention-grabbing items that successfully set them apart through the use of bold silhouettes, prints or colours.

Goa

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In Goa, just a few kilometers into the Siolim village, are densely forested lanes punctuated by beautiful colonial houses. Amongst these lanes, renowned Goa-based designer, Savio Jon has turned his beautiful home into a classic boutique—280 Siolim. In a welcoming space roofed with gable tiles that quietly house textured white walls and well-lit interiors, 280 Siolim is marinated in a treasure trove collected and curated over the course of many years– by Savio himself. On wooden shelves and marble tops sit unique vintage finds such as artifacts, textiles, fashion accessories, home decor items, and many more. They substitute as memorabilia and have at some point played as mood boards and inspirations for Jon’s previous collections and works. Several other treasured items are sheltered within cloche glasses insinuating an exclusive atmosphere. Within 280 Siolim’s setup humbled by vintage grey terrazzo floorings, Savio’s own limited edition of comfort clothing finds its spotlight. Together they capture the tranquility of Goa and take the visitors on a journey outside the hemispheres of its vibrant nightlife and bustling shacks.

Note: Entry by appointment only

Address: 280 Fernandes Vaddo, Siolim, Goa 403517

Replete with playful prints and unconventional detailing, kurtas have never looked cooler

by Neharika Manjani
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A brief glance at the history of any wardrobe essential will reveal the long list of makeovers it has had over the years, and the kurta is no exception. For quite some time now, the country’s designers have worked hard towards ensuring that traditional wear staple is more suited to modern day needs. Today, in its latest avatar, the kurta forgoes heavy embroidery for playful prints, and embraces discreet yet impactful detailing such as subtle pleats and smocking. Additionally, the iterations that are gaining popularity cater to our growing appetite for multitasking separates. Upon closer examination, you’ll learn that many kurtas can easily be converted into cover-ups or breezy day dresses. Ahead, for those who need traditional wear that isn’t confined to weddings or festive occasions, we’ve scoured the collections of homegrown labels and rounded up 9 cool kurtas that can be worn for work, play and anything in between. Scroll and shop.

Forest of Chintz is redefining contemporary statement jewellery with India’s rich handcrafting techniques

by Manica Pathak
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A piece of statement jewellery goes beyond aesthetics; it becomes a symbol of confidence, allowing you to express and celebrate your unique personality. Within this niche Forest of Chintz is a true standout, bringing together distinctive shapes and a playful color palette that beautifully complements any carefully curated ensemble. Their bold and edgy collections are the result of a skilled team of designers who draw inspiration from nature, culture, technology, and the arts. The motifs, hand-embroidered with beadwork on a silk base, showcase India’s rich handcrafting heritage in a fresh and contemporary way.

Founded by Nitai Mehta and Sumangali Gada, Forest of Chintz culminates from their shared passion for design, culture, travel, and all things beautiful. ​​A contemporary yet intricately crafted collection, the products segue from art to functional pieces. They exude sophistication and boldness, effortlessly bridging the gap between everyday charm and cosmopolitan elegance. With its distinctive name, Forest of Chintz pays homage to all of India’s rich handcrafting techniques, embodying the remarkable history of Chintz, a beloved fabric that flourished in 15th-century India.

The brand, along with edgy and whimsical cuffs, clutches, and neckpieces, also includes splurge-worthy bags that are more than just functional pieces to carry your belongings. They traverse diverse themes and have been curated for women of all ages,  but some have strongly emerged as trademarks in the universe of Forest of Chintz – like their cluster neckpieces inspired by sea anemones, or matchstick-inspired neckpieces and bags that add a dramatic touch to any look. A Forest of Chintz piece is far from the ordinary where one thing that is always constant is change and experimentation and without a doubt something one can instantly reach out for –whether you are on the guest list to a big fat Indian wedding or catching up with your friends for a fancy round of cocktails. Each accessory is ultimately designed with the intent of adding an unrivaled zest to the outfit you choose to wear—whether it is a traditional saree or a cosmopolitan dress.

Discover Forest of Chintz:

Website: www.forestofchintz.com

Instagram: @forestofchintz

Drawn’s colourful and vibrant looks make for modern timeless outfits

by Manica Pathak
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Previously reserved for neutrals and monochromes, timeless clothing is stealing the show in its newest playground of vibrant colors and mood-boosting prints—and Drawn is a pretty convincing proof. While color enthusiasts get to rejoice, Drawn’s elegant shapes and dramatic detailing are a perfect excuse for the ritualistic black-and-white donners to dive into something new.

An independent fashion brand founded by Rhea Bhattacharya, Drawn focuses on timeless wardrobe staples –but they come with a twist. It’s not your usual run-of-mill prints and basic shapes borrowed from the internet — but rather a celebration of the joy of dressing, color, happiness, and art in larger-than-life motifs and silhouettes. Easy like a Sunday morning, they personify the resting day’s siesta — in the form of laid-back and comfort-driven collections of midi skirts, oversized shirts, hoodie tops, shift dresses, and many more. Each outfit will find itself enveloped in limited-edition artwork commissioned from up-and-coming illustrators and artists. Combined with Drawn’s chic outfits, they are carefully interpreted into wearable art that doesn’t break the bank. One gets to choose from an entire fleet of messy and fun doodles, or meticulous brush strokes translated onto silhouettes that can be worn for multiple occasions. In a quick summary, Drawn’s dresses can seamlessly transition from the day’s hustle to fancy cocktail nights while the oversized shirts emanate an easygoing spirit but are statement enough to wear as a go-to staple outfit. From quick lounging at a boutique cafe, a Sunday brunch, and everything in between, every Drawn piece is bound to get to those serotonin juices churning. 

Drawn’s outfits and ideals continue to impress, in addition to creating timeless wardrobe winners. Unique elements such as dramatic sleeve details, scalloped frills, or ruffles, are frequently explored and lend an edgy touch to the garments. The brand operates on a preorder shopping model, mindfully disrupting high-street fashion with limited edition prints and trans-seasonal standout statement pieces. The conscious consumption approach helps govern productions and limited runs of wearable art at reasonable pricing points.

Discover Drawn:

Website: www.shopdrawn.com

Instagram: @shopdrawn

Jaipur

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Conceptualized in a vintage 1940s bungalow, Jaipur Modern pays homage to the revered expertise of Indian karigars and their crafts. The bungalow is located at the heart of Jaipur and was reframed into a concept store by Architect Rooshad Shroff without withdrawing from its original layout and characteristics. The 2500 sq. ft. space ushers a fully immersive experience through its elaborate verandahs and garden that accommodates artist exhibitions and installations –gradually drawing people inside its stark white walls that shelf a gamut of apparel, art, and dining items. The visual aesthetics of Jaipur Modern pack a myriad of traditional crafts—dabbling as both a part of the display and as a purchasable range. It encourages the individual to experience the product from inception to production and ultimately leave with an awareness of the craft’s authenticity, integrity, and social consciousness.

Address: 51, Dhuleshwar Garden, Sardar Patel Marg, near Kotak Bank, C Scheme, Jaipur, Rajasthan 302001

Goa

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When one ventures away from the euphoric beach parties of Goa’s Anjuna, a host of posh hotels and fine-dining restaurants emerge in its meandering lanes–one of which is home to Verandah. Tucked in a 19th-century Indo-Portuguese villa, the store poses as an ideal halt to pick up beach-friendly and travel-appropriate ensembles. Unlike the mainstream resort wear commonly found in Goa’s nooks and crannies, Verandah stands out with designer and luxurious versions that are AM-PM friendly. One glance at the white walls and furnishings reveals Verandah’s strong emphasis on their signature collections. While it is easy to get swayed away with the warmth of lofty wooden trusses and grey terrazzo flooring–quintessential to Porto homes—Verandah’s boho-luxe, sustainable, fuss-free, and vibrant travel separates, swimwear, kimonos, and accessories are equally irresistible. Founded by former-banker-turned-designer Anjali Patel Mehta who remodeled the store herself, Verandah is a true reflection of her love for Goa and its beaches. High up on the walls, framed memoirs are a logbook of Anjali’s past and recent campaigns alongside Picasso’s and Dora Maar’s works. The store also shares its adjacent with the destination dining experience of Mahé restaurant, inviting a perfect moment to indulge in Goa’s famed susegaad.

Address: Mahè-Modern Coastal Cuisine Orchard Stores, 1111 Mazal Waddo,Calangute – Arpora, Road, Goa, 403509

Jaipur

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Residing in the heritage hotel Narain Niwas Palace of Jaipur, Studio Kassa is a space that you walk into for a laidback-turned-experiential journey. In this multi-disciplinary store, a meticulous arrangement of eco-friendly leather bags takes center stage. They are followed by a curated section of accessories, stationery, and home decor items. Studio Kassa presents modern and minimal aesthetics with an edgy twist that resonates throughout their store. The clean and contemporary interiors allow visitors to explore the products with utmost enthusiasm, which are as thoughtfully displayed as they are made. A portmanteau of the Spanish word ‘Casa’ meaning ‘Home’, and the Mayan word ‘Ka’ meaning two, founders Aarushi Kumar and Arpan Patel bring in their personal aesthetics and caliber to create a home where art and design can cohabitate. Each product placed carries its own presence as a part of the larger universe. However, upon close observation, they will reveal India’s traditional craft culture embedded into them. Carefully placed against the white backdrop, highlighted by task lighting, they truly personify themselves as artifacts adorned on a wall.

Address: Hotel Narain Niwas Palace Narayan Singh Circle Jaipur, Rajasthan 302004

Goa

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Tucked in Goa’s popular Assagao–a charming 120-year-old Portuguese home abodes No Nasties. Post indulging in the bounty of its neighborhood with plentiful cafes and eateries, visitors can make a quick pit stop to this heritage home turned-concept store–that serves as a huddle spot for green living advocates and its other diverse visitors as well. No Nasties is focused on sustainable living and its no surprise that a narrow stone path surrounded by planted beauties leads its visitors to a vintage-modern aesthetic grounded in nature. Instead of fancy and opulent decor items, visitors stroll on a spacious floor with ample sunlight pouring in. Expect an inventory of neatly stacked and railed organic and vegan clothing that ranges from tees, shirts, and hoodies to a one size fits all jumpsuit. A brainchild of Apurva Kothari, a techie turned entrepreneur, No Nasties evokes a deceptively homely feeling, with a warm and open verandah, a comfy couch lodged in one of the corners, and a wholesome indulgence in its eco-friendly offerings.

Address: House No 46, Saunto Waddo, Anjuna Mapusa Rd, opposite Gunpowder Restaurant, Assagao, Goa 403507

Jaipur

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Dwelling in Jaipur’s historic City Palace, the PDKF store provides the ideal opportunity for visiting tourists to take home a piece of the city with them. Established in 2021, by founders Princess Gauravi Kumari and Claire Deroo, the store became a physical extension of their love affair with the craftsmanship of Rajasthani women. Spacious flooring offers ample room for visitors to browse through a wide range of trendy clothing and accessories. To indulge in urban aesthetics, there is an assortment of slogan t-shirts and sweatshirts alongside vibrant patchwork bottoms and jackets. While delicate sarees can be picked for a long-lasting memoir, chic hairbands, and other accessories pose as ideal gifts for friends and family. At PDKF, the palace’s grand heritage is retained in arched doorways and marble flooring. Hints of the brand’s signature pastel hues run across the white-washed walls and pose a contemporary and tonal symmetry alongside the vivid crafts of Rajasthan. With Jaipur being one of the top travel destinations for natives and foreigners, the PDKF concept store poses a great opportunity to showcase the work of talented women in Rajasthan to a domestic and global audience.

Address: The City Palace, Jaipur, Rajasthan 302002

Jaipur

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Nestled in the heart of Jaipur that becomes an unwinding maze for its varied travelers, Mani Mahal houses one of the trendiest concept stores in town – Parampara Jaipur. The brainchild of Columbian designer Virginia Borroro De Catsro, it seeks to create fresh folklore and new traditions in collaboration with India’s revered craftsmanship. Brewing a contemporary India amidst the heritage landmark, Parampara Jaipur’s facade is of an unmissable striking green drawing the visitors into a deluxe interior. It is carefully spaced for its brimming and enchanting finds from home-grown and international brands–while housing Virginia’s own design label, De Castro. One can hardly resist stepping in for curated sections that give way to classy yet playful apparel, footwear, bags, and other accessories from a plethora of brands. De-Castro itself offers breezy silhouettes in vivacious Ikat and embroidery patterns, translated for the contemporary taste. And while there are plentiful finds to indulge in, the store is peppered with clean and crisp interiors that invite movement and exploration to an abundance of Parampara Jaipur’s offerings.

Address: Mani Mahal, Mirza Ismail Rd, Panch Batti, C Scheme, Ashok Nagar, Jaipur, Rajasthan 302001

Indian labels you didn’t know created attention-grabbing accessories

by Neharika Manjani
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In the past, most of us would have probably browsed through the collections of Indian designers if we had a wedding or a special occasion around the corner. Lately, however, this is no longer the case because the offerings of the country’s labels extend far beyond ornate lehengas and sweeping cocktail gowns. You can now find everything from a pair of sturdy blue jeans to a cool, deconstructed button down made by a homegrown brand, and the latest addition to this ever-evolving list is accessories.

Designers, both emerging and established, seem to have identified a lack of high quality made in India add-ons, and many of them seem to be working hard towards filling this void. Tarun Tahiliani now stocks belts that look just as good with tailored trousers as they do with a sari, Dhruv Kapoor makes micro bags that pack a major punch, and Rina Singh of Eka has intricately embroidered floral scarves that can lift even the most pared-back basics. Ahead, we’ve rounded up our favourite accessories from these and other labels closer to home. Scroll and shop.

Bold, brave and bright, the conscious clothes we’re seeing now are eager to shed their unimaginative image.

by Neharika Manjani
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Many people, especially those who are just starting to add eco-friendly alternatives to their wardrobes, tend to associate sustainable fashion with subdued, earthy hues and silhouettes that lack shape. While, in the past, this correlation wouldn’t have been entirely inaccurate, today, the pieces that take up space in the line-ups of conscious labels tell a very different tale. Of late, it’s not uncommon to come by a sustainable outfit splashed with paintbox brights and feel-good, playful prints. The silhouettes, too, are more defined and dramatic than they used to be. Don’t believe us? Ahead, we’ve rounded up 10 buys which prove that clothes with a conscience no longer compromise on style. Scroll down to shop co-ords with statement stripes, blazers that come bearing Crayola colours and other impactful yet eco-conscious looks.

Equal parts cool and classic, these styles hit the sartorial sweet spot.

by Neharika Manjani
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If you examine your closet closely, you’ll probably discover that it’s dominated by clothes which adhere to two extreme aesthetics–pared-back basics that you reach for on a daily basis and dressier looks that are reserved for outings or special occasions. What so many of us frequently forget to stock up on are outfits which reside in between these two very distinct buckets. Such styles, which are commonly referred to as elevated essentials by fashion insiders, feature staple silhouettes but are far from boring because they rely on the finer details to make a statement. Wondering how and where you can spot them? To help you get started, we’ve rounded up 10 pieces that fall comfortably in this category. For those who tend to lean towards easy and airy ensembles, your options span the likes of cotton dresses with pretty pleats, tops with supersized sleeves and camisoles made using the most sumptuous yet featherlight silk.

Lea Shirt

₹6,500 by Notebook

However, if you want to add some structure to your wardrobe, we’ve also found trousers with statement zips, co-ord sets with cool collars and jumpsuits with side stripes.

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• Culture meets Identity • Fresh meets Bold • Modern meets Holistic • Discovery meets Representation • Art meets Opportunity • Culture meets Identity • Fresh meets Bold • Modern meets Holistic • Discovery meets Representation • Art meets Opportunity • Culture meets Identity • Fresh meets Bold • Modern meets Holistic • Discovery meets Representation • Art meets Opportunity • Culture meets Identity • Fresh meets Bold • Modern meets Holistic • Discovery meets Representation • Art meets Opportunity