Fashion

Nine dresses that keep you cool through sunny season

From bold minis to breezy maxis, pick your next summer staple.

The irresistible allure of linen in summer

Light, airy and stylish, linen is here to shed its boring image

Nor Black Nor White

A contemporary wear label that looks towards the future with a firm grasp on India’s heritage.

9 outfits that get the party started

Get ready to give your after-hours attire the update it deserves.

Must-have Power Dressing Sets

Blur The Border brings a selection of power dressing sets that not only command authority but also make for a perfect outfit for all your fun and glamorous social engagements.

Workwear trends including shirt dresses

From button-downs that are anything but basic to trousers that come bearing cool detailing, we’ve rounded up everything you need to update your office attire.

The prints that are likely to blow up this year

Subtle and subdued is out, bigger and bolder is now the protocol on prints.

9 Indian labels that are doing great blazers

A refreshing twist on the classic silhouette, offbeat blazers are here to defy convention and spark individuality.

Non-jean bottoms that you can live in

9 versatile bottoms that are made for living in style.

What does GenZ have in their shopping carts

10 pieces that give you a glimpse into the preferences of what could soon be the largest cohort of consumers.

Brands that are elevating denim from casual to high-street

From cuts to colours to trims, denim is elevated to being more than just an invisible wardrobe basic.

The happiness-inducing fashion you need in your wardrobe

These finds will lift your look (and your mood)

Everything you need to switch on goblin mode

We’ve curated a list of essentials that will help you enter (and enjoy) this state of mind.

How to master casual cool-girl style

We drew up a list of key ingredients. All you need to do is add to cart.

Three colours to try in 2023

From soft to statement-making, we’ve shortlisted the star shades of the season.

9 not-so-basic kurtas to add to your collection

Replete with playful prints and unconventional detailing, kurtas have never looked cooler.

The colour that’s likely to take over your wardrobe

Prepare for pink to take a backseat, powder blue is stealing the spotlight this season.

Here’s what you can wear when the weather is in limbo

10 pieces that will help you tackle tricky temperatures in style.

Athleisure brands that will have you walking the treadmill like you're on the ramp

Moonwalking from the gym to the streets in your workout clothes is no more a faux pas.

Graphic tees that you can easily pair with almost anything in your wardrobe

Graphic t-shirts are one of the most transitional pieces you can have in your wardrobe.

Three trends you need in your warm-weather wardrobe

From not-so-basic button-downs to dramatic details, we’ve rounded up our favourite finds for summer.

All the elevated essentials you need in your wardrobe

10 elevated essentials you should invest in. Equal parts cool and classic, these styles hit the sartorial sweet spot.

Vaishnavi Bala

The young fashion designer who is shattering gender boundaries through ‘Innovative jugaad'.

Akshat Bansal

The celebrity-loved fashion designer who is pushing the boundaries of stereotypes in fashion and reshaping it through technology and unconventional silhouettes.

Akhil Nagpal

The refined Indian designer who is re-inventing traditional Indian techniques one design at a time.

Parampara

Nestled in the heart of Jaipur that becomes an unwinding maze for its varied travelers.

PDKF Store

PDKF’s store provides the ideal opportunity for visiting tourists to take home a piece of the city with them.

Rangeela

Rangeela serves as the perfect retreat to Goa’s hypnotizing nightlife in a charming white ancestral Goan villa

Chamiers

Housed in a 20th-century bungalow, Chamiers offers a space for an eclectic mix of urban pastimes.

No Nasties

Tucked in Goa’s popular Assago–a charming 120-year-old Portuguese home abodes No Nasties.

Studio Kassa

Residing in the heritage hotel Narain Niwas Palace of Jaipur, Studio Kassa is a space that you walk into for a laidback-turned-experiential journey.

Verandah

Tucked in a 19th-century Indo-Portuguese villa, Verandah poses as an ideal halt to pick up beach-friendly and travel-appropriate ensembles.

Jaipur Modern

Conceptualized in a vintage 1940s bungalow, Jaipur Modern pays homage to the revered expertise of Indian karigars and their crafts.

The Flame Store

The Flame Store serves as the perfect haut monde to the connoisseurs of Goa.

Go Native

A sanctuary for taking a break and reconnecting with your roots, Go Native invites you to embark on a mindful journey.

Amethyst

A neat little oasis that has a world of its own, Amethyst – merges the old worldly charm of Chennai with the modern appeal of European coffee bars.

Ware Innovations

Ware Innovations' quaint little design studio brings its excellence to ceramics and homeware with a strong belief of coexisting with nature.

280 Siolim by Savio Jon

280 Siolim is marinated in a treasure trove collected and curated over the course of many years by designer Savio Jon

Lune

Lune’s Mumbai store is a treasure trove of all things exquisite and timeless.

Doki Doki

Fresh and off-beat, Doki Doki's boutique store offers visitors a beautiful juxtaposition of minimalist neutrality and bold pops of colours.

Cinnamon

Housed in vintage colonial bungalow, Cinnamon's curation boasts of contemporary products with a strong Indian aesthetic.

Pinklay

Pinklay’s colour-decked Bangalore store is a haven for discovering artisanal prowess through homegrown handicrafts.

The Jodi Life

Jodi Life’s eclectic Mumbai store offers a glimpse into their maximalist world of prints and bold colours.

One Zero Eight by Save The Loom

Housed in a centuries old Portuguese villa, One Zero Eight is a multi-brand store that celebrates the tale of Indian artisanal crafts.

Chintz

Hidden in the Indo-French part of Pondicherry, the Chintz boutique is a treasure trove of unusual finds.

Objectry

Designware and furniture label Objectry’s store in New Delhi’s Ghitorni is a geometrical haven that uses sharp accents placed throughout to play with the visitor’s mood.

Chamar Studio

The novel studio in Mumbai's Kala Ghoda shines the spotlight on the fine craftsmanship of Indian karigars.

Moonray

The luxury brand's Kala Ghoda store is a harmonious blend of contemporary elegance and timeless craftsmanship.

Obataimu

An eccentric boutique neatly tucked away in the art-centric district of Kala Ghoda in Mumbai, cleverly fuses idiosyncratic fashion with luxury essentials.

Studio Wildflower By Dhruva

Quietly tucked away from the chaos of city life in the midst of a 125-acre organic farm and nursery, a small design studio blooms in the wilderness of nature.

Bhavya Ramesh

Located in the famed art district of Kala Ghoda Mumbai amidst heritage landmarks and boutiques, Bhavya Ramesh’s eponymous store is a space that appears to be a leaf out of a fantasy novel; and as unique as the jewelry pieces housed within it.

Serendipity

Set in a beautifully restored haveli in Delhi's Jonapur, Serendipity is an ode to finding a home away from home.

Splendour Living

This multidimensional studio has a display gallery, a race shop and an experimental kitchen all under one roof.

The Palace Atelier

Housed in the nearly 300-year old City Palace in Jaipur, the newly opened Palace Atelier merges timeless crafts with India’s modernity.

Idli

An oasis of whimsy and culture, Jaipur's Idli is a celebration of Indian craftsmanship with French elegance.

Vayu

A celebration of Indian handicrafts, New Delhi's Vayu is a sublime luxury experience waiting to be savoured.

Two Extra Lives

A modern multi-designer concept store, Two Extra Lives embraces a circular fashion model offering on-of-a-kind luxury pieces on rent.

Ecru

Located in a bungalow that once housed a dormitory, fashion and lifestyle brand Ecru’s flagship store is a joyful celebration of the Middle East and India.

Sudheer Rajbhar

A determined artist who is reclaiming the dignity of an ostracized community with chic and sustainable handcrafted accessories.

Ode to Odd

Experience the timeless elegance and quality craftsmanship of Ode to Odd's contemporary womenswear, blending classic silhouettes with vibrant embroidery and artisanal handwork.

Saaksha & Kinni

An occasion wear label that pays an ode to the vibrancy and intricate craftsmanship of India on micro-pleated silhouettes.

FoolDost

A contemporary wear label that is emphasizing the tactile and visual appeal of India’s artisanal textiles and weaving techniques.

GRAINE

GRAINE's fearless play on Indian embroideries and surface work explores the possibilities of clothing that can move from busy office cubicles to dynamic social gatherings.

Oshin

Transcending binaries and conventions Oshin begins its journey from where boundaries shouldn’t be untested.

Roma Narshingani

A jewellery label that showcases the expertise of generational artisans through geometric shapes and conceptual designs.

Azga

Flawless and intricate carvings–from colossal domes to priceless jewellery – capture the zeitgeist of Indian history encrusted with tradition.

Terra Tribe

To invest in new, eye-catching clothes is refreshing, but to invest in a timeless staple consciously made with ethical practices is fulfilling.

Foundree

For centuries, jewelry has served civilizations as a universal form of adornment. They emerged primarily as status symbols, religious affiliations, and a variety of other factors, shaping the cultural fabric of many civilizations.

Bobo Calcutta

When we think of art, we think of grand canvases harboring abstract and meticulous brush strokes.

Alamelu

Founded by K H Radharaman, Alamelu emphasises the visual and tactile potential of Indian textiles.

Rkive City

Founded by Ritwik Khanna in 2022, Rkive City is steeped in circularity and sustainability, with a keen focus on post-consumer textiles such as denim.

Yavi

Founded by Yadvi Agarwal in 2016, Yavï is a lovechild of textile and fine art translated into innovative and easy-to-wear clothing – known for its exceptional use of colours since its inception.

Aishr

Aishr stands as a label recreating a holistic experience where fashion meets art meets daily life.

Lovebirds Studio

Known for their anti-fit silhouettes that feature geometric and architectural detailing, the label's collections have become sartorial wardrobe staples.

Payal Khandwala

Payal Khandwala celebrates non-conformist women who prioritize comfort and style without sacrificing femininity and luxury.

Ikai

A generous mix of elegant and edgy silhouettes, Ikai brings forth collections that can seamlessly transcend the styles and wardrobes of several women at once.

Studio Love Letter

Studio Love Letter stands for jewelry that is meant to take all the mundane moments away and instead inject you with hints of mood-boosting yellows, pinks, blues, and more.

Bodice

With a freedom and confidence-driven approach to design, Bodice creates timeless outfits where their signature hand-bound pleats serve as a defining element.

Shivan and Narresh

With an emphasis on millennials and their ever-evolving ideologies, Shivan & Narresh gives a sophisticated solution to holiday wear – transforming the traditional perceptions of luxury.

Dhruv Kapoor

Dhruv Kapoor defines itself as a totem of fearless expression, twisted modernity, and a strong emotional current.

SAND by Shirin

Personifying its unrestrained nature, SAND by Shirin offers comprehensive and fluid fits in the finesse of crisp textures and conscious fabrics.

Ituvana

Ituvana’s ensembles seamlessly shift from luxe resort wear to everyday staples.

Forest of Chintz

Forest of Chintz is bringing together distinctive shapes and a playful color palette that beautifully complements any carefully curated ensemble.

Drawn

Drawn focuses on timeless wardrobe staples that are a celebration of the joy of dressing, color and happiness.

Yam

Cultivating a modern fashion ecosystem, Yam's print-centric silhouettes give a nuanced facelift to the rather redundant norms of sustainable clothing.

Backstage with Vivek Sahni, founder of Kama Ayurveda

In this episode, the founder of Kama Ayurveda shares essential tips on establishing a successful store, staying connected with customers, perfecting your products, and maintaining uncompromising quality.

People, Stories and Collaboration with Pranav Kirti, Co-Founder of Huemn

Pranav Kirti of Huemn shares insights on balancing creativity and business, emphasizing individuality and storytelling over transactions.

Making luxury matter with Shivam Punjya, founder of behno New York

Shivam Punjya, an academic and researcher, founded the premium leather handbag brand behno New York with a strong focus on social impact at every stage of production. Born and raised in California, he launched behno New York in the US, and it has now become a favorite among Indian homegrown labels. Recently, behno New York signed Katrina Kaif as the brand ambassador for its Indian launch. This episode explores behno New York's growth and how Shivam has blended luxury with social responsibility.

The creative force behind Valliyan- Nitya Arora

Nitya Arora, the founder of Valliyan, has been a pivotal force in India's homegrown brand revolution, showcasing her talents in curation, styling, and creative direction, with notable achievements in 2024 including a standout Lakme Fashion Week presentation and the opening of a new store in Kala Ghoda, Mumbai.