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Day & Age’s co-founders Shreya Parasrampuria and Sharan Adka take a thoughtful and candid stance on their vision for the label. A design and lifestyle brand that currently shapes vintage textiles and embroideries through the lens of time, Day & Age refuses to be confined by clothing alone. Here, the intricate worlds of graphic and textile design aim to come together for ‘what came before with what is yet to come’
Hindostan Archive’s Sahil Meenia and Shaoni Ray unravel how their shared cultural roots and personal journies evolved into a label that honors the ancient textiles of South Asia.
Vogue ‘Forces Of Fashion’
House, Home
December 6, 2024
An evening of immersive art and introspection that blurred the boundaries between wellness and creativity. The installation challenged perceptions of familiarity, urging audiences to reimagine their relationship with the world around them.
Events
Beyond Streetwear: Dhruv Khurana’s Vision for Almost Gods
December 2, 2024
Almost Gods, founded by Dhruv Khurana, stands out in India’s streetwear space by weaving mythological, historical, and cultural narratives into its designs. With a vision to create globally appealing yet deeply rooted offerings, the brand is redefining homegrown streetwear.
Podcast, Season 2
Reviving Craftsmanship: Monica Shah on Jade’s Grassroots Vision
November 25, 2024
Episode 7 of Backstage with Blur the Border features Monica Shah of Jade, sharing insights on the Grassroots Artisan Project, blending India’s artisanal legacy with modern global relevance.
Podcast, Season 2
Day & Age’s co-founders Shreya Parasrampuria and Sharan Adka take a thoughtful and candid stance on their vision for the label. A design and lifestyle brand that currently shapes vintage textiles and embroideries through the lens of time, Day & Age refuses to be confined by clothing alone. Here, the intricate worlds of graphic and textile design aim to come together for ‘what came before with what is yet to come’
November 8, 2024
At Day & Age, Shreya Parasrampuria and Sharan Adka craft a lifestyle label that defies convention, weaving stories through textiles and design to merge the past with the present, from vintage fabrics to bold graphic statements.
India On The Map
Hindostan Archive’s Sahil Meenia and Shaoni Ray unravel how their shared cultural roots and personal journies evolved into a label that honors the ancient textiles of South Asia.
October 16, 2024
In just over two years, Hindostan Archive has risen from a college project to a spotlight at Paris Fashion Week S/S25, blending South Asian textiles with contemporary menswear. Co-founders Sahil Meenia and Shaoni Ray's journey reflects a deep commitment to preserving ancient crafts while introducing them to a global audience.
India On The Map
Vogue ‘Forces Of Fashion’
October 12, 2024
Head of Editorial Content, Vogue India, Rochelle Pinto shares insights with Blur The Border on one of the visions for this global marquee event.
Events
Morii Design’s Brinda Dudhat on how a deep reverence for Indian craft and a taste for contemporary design, has driven them to create textile artworks at their design studio in Gujarat’s Gandhinagar.
September 19, 2024
Brinda Dudhat, co-founder of Morii Design, speaks to Blur The Border about how a deep reverence for Indian craft and a contemporary vision shaped their textile design studio in Gujarat. From intricately hand-embroidered wall art to large-scale climate-conscious installations, Morii bridges tradition and innovation, empowering artisans and elevating Indian textiles globally.
India On The Map
Craft, Community, and Storytelling: Sreesha Shetty, Founder of ShopLune
August 29, 2024
Sreesha Shetty, founder of Lune, has turned her passion for handcrafted jewelry into a leading female-run label, favored by stylists and celebrities. Unlike trend-driven brands, Lune reflects Sreesha’s artistic vision, offering timeless statement and everyday pieces. With stores in Mumbai and Goa and a strong online presence, Lune has grown from a passion project to one of India's top jewelry labels. For aspiring entrepreneurs, Sreesha’s journey is a testament to building a brand rooted in creativity.
Podcast, Season 2
Building a Belief-Led Brand with Raul Rai, Co-founder of Nicobar
August 22, 2024
Raul discusses his transition from investment banking to entrepreneurship, co-founding Nicobar with Simran Lal. The conversation explores the brand's commitment to mindful consumption, creating timeless designs, and balancing aspiration with accessibility. Raul also emphasizes learning from customers, the role of luck, and personal growth from taking risks. The episode offers insightful advice for aspiring entrepreneurs.
Podcast, Season 2
A Closer Look at Richa Maheshwari’s Boito: An Ode to Odisha’s Textile Legacy
August 21, 2024
Boito’s Richa Maheshwari speaks to Blur The Border on how a sabbatical trip to Odisha's remotest villages amidst its textile legacy led her back to her roots.
India On The Map
For AKHL’s Akhil Nagpal, the true potential of Indian craftsmanship can be tapped through their innovation
August 13, 2024
Blur The Border speaks with Akhil Nagpal on what makes the country’s textiles and crafts uniquely Indian, and how combining their generational expertise with AKHL's engineered textiles seeks to shape their global identity.
India On The Map
The Creative Force Behind Valliyan: Nitya Arora
August 2, 2024
Nitya Arora, the founder of Valliyan, has been a pivotal force in India's homegrown brand revolution, showcasing her talents in curation, styling, and creative direction, with notable achievements in 2024 including a standout Lakme Fashion Week presentation and the opening of a new store in Kala Ghoda, Mumbai.
Podcast, Season 2
People, Stories, and Collaboration with Pranav Misra, Co-founder of Huemn
July 31, 2024
Pranav Misra of Huemn shares insights on balancing creativity and business, emphasizing individuality and storytelling over transactions.
Podcast, Season 2
Making Luxury Matter with Shivam Punjya, Founder of behno New York
July 18, 2024
Shivam Punjya, an academic and researcher, founded the premium leather handbag brand behno New York with a strong focus on social impact at every stage of production. Born and raised in California, he launched behno New York in the US, and it has now become a favorite among Indian homegrown labels. Recently, behno New York signed Katrina Kaif as the brand ambassador for its Indian launch. This episode explores behno New York's growth and how Shivam has blended luxury with social responsibility.
Podcast, Season 2
Backstage with Blur The Border Season 2
July 11, 2024
Backstage with Blur the Border is back with its second edition of the weekly podcast series. In this podcast, we go behind the scenes to discover India’s booming fashion industry through a fresh lens.
Podcast
Backstage with Vivek Sahni, founder of Kama Ayurveda
June 25, 2024
In this episode, the founder of Kama Ayurveda shares essential tips on establishing a successful store, staying connected with customers, perfecting your products, and maintaining uncompromising quality.
Podcast, Season 2
What Red Carpet Events like Cannes Say About India’s Shifting Fashion Narratives
May 30, 2024
This year’s edition of the Cannes Festival showcased emerging themes that deviated from traditional fashion norms, hinting at possibilities for the future of Indian fashion.
Events, India On The Map
Inside Blur The Border’s Event
March 21, 2024
Following our editorial success, Blur The Border brought our digital community together in a physical space for the first time at Soho House, Mumbai.
Events
Is Age Appropriate Dressing Still A Thing?
March 21, 2024
Diverse age groups weigh in on whether the idea is alive or extinct
Debate
What can homegrown brands do better?
March 15, 2024
While homegrown labels have been able to bridge that gap between two categories that have continually shaped Indian fashion - international labels and traditional Indian designers -fashion insiders underscore a few key areas that still await exploration.
Podcast
Indian Menswear: The Industry’s shift from safe to bold
March 13, 2024
India's leading stylists discuss the emerging landscape of Indian menswear on the first season of Backstage with Blur The Border
India On The Map, Podcast
Decoding street-style in the desi context
November 10, 2023
India On The Map
ReWild ‘23: Anita Dongre’s couture for a cause reinforces fashion as a force of change
November 9, 2023
The fashion fundraiser showed the prowess of an Indian design house to orchestrate a grand-scale event that seamlessly merged opulence with social welfare.
Events, India On The Map
Backstage with Vinita Makhija – Fashion Stylist and Writer
November 1, 2023
In this ninth episode of Backstage with Blur The Border, we speak to Vinita about her multifaceted professional roles and how she integrates her profound passion for repurposing into her career as a stylist
Podcast
Backstage with Aastha Sharma – Film & Wedding Stylist
October 25, 2023
In this eighth episode of Backstage with Blur The Border, we speak to Aastha about how fashion is her calling and the growing popularity of Indian homegrown brands and designers
Podcast
Crafting Empowerment: Part II
October 23, 2023
A global odyssey of reviving crafts and textiles
India On The Map
Backstage with Shreeja Rajagopal – Celebrity and Wedding Stylist
October 19, 2023
In this seventh episode of Backstage with Blur The Border, we speak to Shreeja about her journey from an outsider to an ace stylist and starting her own venture
Podcast
Backstage with Divyak D’Souza – Stylist and Costume Designer
October 11, 2023
In this sixth episode of Backstage with Blur The Border, we speak to Divyak about the difference between styling for ad campaigns and editorial shoots, and his advice for newcomers in the industry
Podcast
Backstage with Anisha Jain – Celebrity Stylist
October 6, 2023
In this fifth episode of Backstage with Blur The Border, we speak to Anisha about the significance of recognizing the value of one's own work and the challenges of being a celebrity stylist
Podcast
Crafting Empowerment: Part I
September 29, 2023
How three female founders are uplifting women through textile and craftsmanship
India On The Map
Backstage with Isha Bhansali – Celebrity Menswear Stylist
September 26, 2023
In this fourth episode of Backstage with Blur The Border, we speak to Isha on her shift from editorial styling to menswear styling and her advice on starting out in the industry.
Podcast
Backstage with Prayag Menon – Stylist and Creative Consultant
September 18, 2023
In this third episode of Backstage with Blur The Border, we speak to Prayag about his journey from being a pilot to a self-taught stylist and art director and his thoughts on Indian fashion's global stance
Podcast
Backstage with Meagan Concessio – Fashion Stylist
September 11, 2023
In this second episode of Backstage with Blur The Border, we speak to Meagan about her creative process when it comes to styling an A-list actor
Podcast
Backstage with Eka Lakhani – Stylist and Costume Designer
September 2, 2023
In this first episode of Backstage with Blur The Border, we dive deep into both her work as a costume designer and stylist and how she started her styling company Team E.
Podcast
Backstage with Blur The Border
August 31, 2023
New episodes release every Friday. Follow the podcast to stay updated.
Podcast
Introducing India On The Map
July 1, 2023
India On The Map
Are dress codes at work dated?
June 29, 2023
Debate
Is there a ‘right’ way to represent Indian fashion?
June 28, 2023
India On The Map
Are we really willing to welcome jeans back into our wardrobes?
June 28, 2023
Debate
Thoughtful Curations, Coming Soon
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