House, Home

An evening of immersive art and introspection that blurred the boundaries between wellness and creativity. The installation challenged perceptions of familiarity, urging audiences to reimagine their relationship with the world around them.Events

Beyond Streetwear: Dhruv Khurana’s Vision for Almost Gods

Almost Gods, founded by Dhruv Khurana, stands out in India’s streetwear space by weaving mythological, historical, and cultural narratives into its designs. With a vision to create globally appealing yet deeply rooted offerings, the brand is redefining homegrown streetwear.Podcast, Season 2

Reviving Craftsmanship: Monica Shah on Jade’s Grassroots Vision

Episode 7 of Backstage with Blur the Border features Monica Shah of Jade, sharing insights on the Grassroots Artisan Project, blending India’s artisanal legacy with modern global relevance.Podcast, Season 2

Day & Age’s co-founders Shreya Parasrampuria and Sharan Adka take a thoughtful and candid stance on their vision for the label. A design and lifestyle brand that currently shapes vintage textiles and embroideries through the lens of time, Day & Age refuses to be confined by clothing alone. Here, the intricate worlds of graphic and textile design aim to come together for ‘what came before with what is yet to come’

At Day & Age, Shreya Parasrampuria and Sharan Adka craft a lifestyle label that defies convention, weaving stories through textiles and design to merge the past with the present, from vintage fabrics to bold graphic statements.India On The Map

Hindostan Archive’s Sahil Meenia and Shaoni Ray unravel how their shared cultural roots and personal journies evolved into a label that honors the ancient textiles of South Asia.

In just over two years, Hindostan Archive has risen from a college project to a spotlight at Paris Fashion Week S/S25, blending South Asian textiles with contemporary menswear. Co-founders Sahil Meenia and Shaoni Ray's journey reflects a deep commitment to preserving ancient crafts while introducing them to a global audience.India On The Map

Vogue ‘Forces Of Fashion’

Head of Editorial Content, Vogue India, Rochelle Pinto shares insights with Blur The Border on one of the visions for this global marquee event.Events

Morii Design’s Brinda Dudhat on how a deep reverence for Indian craft and a taste for contemporary design, has driven them to create textile artworks at their design studio in Gujarat’s Gandhinagar.

Brinda Dudhat, co-founder of Morii Design, speaks to Blur The Border about how a deep reverence for Indian craft and a contemporary vision shaped their textile design studio in Gujarat. From intricately hand-embroidered wall art to large-scale climate-conscious installations, Morii bridges tradition and innovation, empowering artisans and elevating Indian textiles globally.India On The Map

Craft, Community, and Storytelling: Sreesha Shetty, Founder of ShopLune

Sreesha Shetty, founder of Lune, has turned her passion for handcrafted jewelry into a leading female-run label, favored by stylists and celebrities. Unlike trend-driven brands, Lune reflects Sreesha’s artistic vision, offering timeless statement and everyday pieces. With stores in Mumbai and Goa and a strong online presence, Lune has grown from a passion project to one of India's top jewelry labels. For aspiring entrepreneurs, Sreesha’s journey is a testament to building a brand rooted in creativity.Podcast, Season 2

Building a Belief-Led Brand with Raul Rai, Co-founder of Nicobar

Raul discusses his transition from investment banking to entrepreneurship, co-founding Nicobar with Simran Lal. The conversation explores the brand's commitment to mindful consumption, creating timeless designs, and balancing aspiration with accessibility. Raul also emphasizes learning from customers, the role of luck, and personal growth from taking risks. The episode offers insightful advice for aspiring entrepreneurs.Podcast, Season 2

A Closer Look at Richa Maheshwari’s Boito: An Ode to Odisha’s Textile Legacy

Boito’s Richa Maheshwari speaks to Blur The Border on how a sabbatical trip to Odisha's remotest villages amidst its textile legacy led her back to her roots.India On The Map

For AKHL’s Akhil Nagpal, the true potential of Indian craftsmanship can be tapped through their innovation

Blur The Border speaks with Akhil Nagpal on what makes the country’s textiles and crafts uniquely Indian, and how combining their generational expertise with AKHL's engineered textiles seeks to shape their global identity.India On The Map

The Creative Force Behind Valliyan: Nitya Arora

Nitya Arora, the founder of Valliyan, has been a pivotal force in India's homegrown brand revolution, showcasing her talents in curation, styling, and creative direction, with notable achievements in 2024 including a standout Lakme Fashion Week presentation and the opening of a new store in Kala Ghoda, Mumbai.Podcast, Season 2

People, Stories, and Collaboration with Pranav Misra, Co-founder of Huemn

Pranav Misra of Huemn shares insights on balancing creativity and business, emphasizing individuality and storytelling over transactions.Podcast, Season 2

Making Luxury Matter with Shivam Punjya, Founder of behno New York

Shivam Punjya, an academic and researcher, founded the premium leather handbag brand behno New York with a strong focus on social impact at every stage of production. Born and raised in California, he launched behno New York in the US, and it has now become a favorite among Indian homegrown labels. Recently, behno New York signed Katrina Kaif as the brand ambassador for its Indian launch. This episode explores behno New York's growth and how Shivam has blended luxury with social responsibility.Podcast, Season 2

Backstage with Blur The Border Season 2

Backstage with Blur the Border is back with its second edition of the weekly podcast series. In this podcast, we go behind the scenes to discover India’s booming fashion industry through a fresh lens.Podcast

Backstage with Vivek Sahni, founder of Kama Ayurveda

In this episode, the founder of Kama Ayurveda shares essential tips on establishing a successful store, staying connected with customers, perfecting your products, and maintaining uncompromising quality.Podcast, Season 2

What Red Carpet Events like Cannes Say About India’s Shifting Fashion Narratives

This year’s edition of the Cannes Festival showcased emerging themes that deviated from traditional fashion norms, hinting at possibilities for the future of Indian fashion.Events, India On The Map

Inside Blur The Border’s Event

Following our editorial success, Blur The Border brought our digital community together in a physical space for the first time at Soho House, Mumbai.Events

Is Age Appropriate Dressing Still A Thing?

Diverse age groups weigh in on whether the idea is alive or extinctDebate

What can homegrown brands do better?

While homegrown labels have been able to bridge that gap between two categories that have continually shaped Indian fashion - international labels and traditional Indian designers -fashion insiders underscore a few key areas that still await exploration.Podcast

Indian Menswear: The Industry’s shift from safe to bold

India's leading stylists discuss the emerging landscape of Indian menswear on the first season of Backstage with Blur The BorderIndia On The Map, Podcast

Decoding street-style in the desi context

India On The Map

ReWild ‘23: Anita Dongre’s couture for a cause reinforces fashion as a force of change

The fashion fundraiser showed the prowess of an Indian design house to orchestrate a grand-scale event that seamlessly merged opulence with social welfare.Events, India On The Map

Backstage with Vinita Makhija – Fashion Stylist and Writer

In this ninth episode of Backstage with Blur The Border, we speak to Vinita about her multifaceted professional roles and how she integrates her profound passion for repurposing into her career as a stylistPodcast

Backstage with Aastha Sharma – Film & Wedding Stylist

In this eighth episode of Backstage with Blur The Border, we speak to Aastha about how fashion is her calling and the growing popularity of Indian homegrown brands and designersPodcast

Crafting Empowerment: Part II

A global odyssey of reviving crafts and textilesIndia On The Map

Backstage with Shreeja Rajagopal – Celebrity and Wedding Stylist

In this seventh episode of Backstage with Blur The Border, we speak to Shreeja about her journey from an outsider to an ace stylist and starting her own venturePodcast

Backstage with Divyak D’Souza – Stylist and Costume Designer

In this sixth episode of Backstage with Blur The Border, we speak to Divyak about the difference between styling for ad campaigns and editorial shoots, and his advice for newcomers in the industryPodcast

Backstage with Anisha Jain – Celebrity Stylist

In this fifth episode of Backstage with Blur The Border, we speak to Anisha about the significance of recognizing the value of one's own work and the challenges of being a celebrity stylistPodcast

Crafting Empowerment: Part I

How three female founders are uplifting women through textile and craftsmanshipIndia On The Map

Backstage with Isha Bhansali – Celebrity Menswear Stylist

In this fourth episode of Backstage with Blur The Border, we speak to Isha on her shift from editorial styling to menswear styling and her advice on starting out in the industry.Podcast

Backstage with Prayag Menon – Stylist and Creative Consultant

In this third episode of Backstage with Blur The Border, we speak to Prayag about his journey from being a pilot to a self-taught stylist and art director and his thoughts on Indian fashion's global stancePodcast

Backstage with Meagan Concessio – Fashion Stylist

In this second episode of Backstage with Blur The Border, we speak to Meagan about her creative process when it comes to styling an A-list actorPodcast

Backstage with Eka Lakhani – Stylist and Costume Designer

In this first episode of Backstage with Blur The Border, we dive deep into both her work as a costume designer and stylist and how she started her styling company Team E.Podcast

Backstage with Blur The Border

New episodes release every Friday. Follow the podcast to stay updated. Podcast

Introducing India On The Map

India On The Map

Are dress codes at work dated?

Debate

Is there a ‘right’ way to represent Indian fashion?

India On The Map

Are we really willing to welcome jeans back into our wardrobes?

Debate

Thoughtful Curations, Coming Soon

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